The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, one of the most critical aspects of your job is making informed content decisions and creating programming strategies that resonate with audiences. By understanding the latest audience demand data, you stand a much better chance of achieving this. With insight into the show's demand, performance, and audience demographics across different markets, your team can make data-driven decisions that not only benefit the bottom line but also the satisfaction of viewers.
For example, when it comes to acquiring a new TV series, using demand data can help you set a baseline value for the content. To determine the value of a show like "Crossing Lines," Parrot Analytics' content valuation system can reveal the dollar value the title brings to a platform, and how it drives engagement across the rest of a platform's catalog. This allows you to make more informed decisions about how much to spend on content purchases and avoid overpaying for lesser-performing titles.
Another crucial advantage of using demand data is assessing the long-term value of a content library to a platform. By analyzing audience demand trends over time, you can gain insight into which shows and genres will drive ongoing subscriber retention. For instance, if your team is planning a shift in programming strategy for a platform, you can use demand data to validate the interest of the current audience or to identify the best opportunities for attracting new subscribers.
Demand data is incredibly useful when it comes to audience acquisition and retention. Using Parrot Analytics, entertainment executives can identify which titles are most popular on a local or global scale, providing insight into the best titles to use to attract new audiences to your platform. Similarly, by understanding which titles are most in-demand in a local language, you can map local whitespace opportunities more effectively and engage audiences that might otherwise be overlooked.
Finally, demand data can be used to inform pre-release marketing campaigns. For example, imagine you are marketing a new drama series for a Spanish-language TV network. By using demand data, you can optimize the marketing campaign ahead of the premiere. For instance, which actors or plot points are most popular with audiences likely to tune in? This knowledge can help increase the show's buzz and awareness before it airs and boost engagement when it finally does air.
In conclusion, entertainment executives must make informed decisions to secure return on investment in their content and drive growth in their businesses. By analyzing demand data through Parrot Analytics tools, entertainment organizations can better assess audience preferences, understand the value-added by different titles, expand their libraries, retain and acquire subscribers, and move more confidently into the future.
Crossing Lines's travelability to Spain in the last 30 days is 108%, which means that the audience demand for Crossing Lines is 108% of the demand in its country of origin, Germany. Click through to another market to discover how well Crossing Lines travels internationally.
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Capture more value from content opportunities in Spain as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. NBC, leading to increased commercial efficiency and ROI.
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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Spain to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Crossing Lines from partners like NBC.
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Maximize advertising revenues from new audiences in Spain. Contact us now to leverage a return-focused selection criteria for title acquisition from NBC by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Crossing Lines. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as NBC to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Crossing Lines), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Crossing Lines, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Crossing Lines is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Crossing Lines, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 19, 2024, 2:04 p.m. PST using global television demand data from Parrot Analytics for Crossing Lines in Spain. We provide our partners with deep subscription-video-on-demand capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.