The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use the demand data of a TV series like "Curb Your Enthusiasm" in different ways to inform your content and acquisition decisions. The demand data can provide valuable insights to help you make more informed decisions while minimizing the risk involved in any investment.
Firstly, content valuation is essential to determine how much a series or library of content is worth for your platform or distribution. You can use demand data to answer your questions about the value of a content library to your platform over time, to estimate the baseline value of a title, to assess the value of exclusivity, and to calculate a TV series' ability to drive subscriptions and mitigate churn. Demand data enables you to quantify the platform-specific marginal revenue contribution of a title, assess how a title drives engagement across the rest of the catalog, and calculate the return on investment (ROI) a specific title will bring for your platform. Therefore, by using Parrot Analytics content valuation system that employs demand data, you can assess the true value of a TV series like "Curb Your Enthusiasm" when investing in content acquisition or production.
Secondly, you can leverage demand data to help you make strategic content decisions based on your target audience's demand in different regions. By examining "Curb Your Enthusiasm'" demand data in Spain, you can determine how popular the show is relative to the market average, how popular it is in other markets worldwide, where in the world it is in-demand, and how it resonates with your current audience. You can use data to find other similar titles that fans of "Curb Your Enthusiasm" like, such as "True Detective," and use that insight to guide your content mix. Moreover, you can use demand data to map local whitespaces by understanding the most popular genres in different markets worldwide, like Spain, to tailor your content to local preferences and needs.
Thirdly, you can use demand data to optimize the pricing of your content and to develop an optimal release strategy. By examining the demand trend of "Curb Your Enthusiasm" in Spain, you can see that demand spiked in late February. This information can help inform when the best time to release a new or existing title. Additionally, with more data on the demand trends of the show, you can assess the show's appropriateness for different pricing levels and also negotiate better deals in contract negotiations.
Finally, it is possible to use the demand data to help inform your potential partnership decisions. The demand informs the platform and network fit, and as an entertainment executive, you can use this data to decide which platforms are best suited for distributing the content. Similarly, you can use affinity analysis driven by demand data to inform who is the best talent and what is the best brand to partner with to expand the audience, and which TV shows will help acquire or retain subscribers.
In conclusion, as an entertainment executive, you can use demand data to assess the value of content, make informed decisions about acquisition, distribution, and programming, optimize your content mix, and develop your business strategy. In this way, demand data can provide valuable insights to decision-makers within the industry, helping to make more informed decisions.
Curb Your Enthusiasm's travelability to Spain in the last 30 days is 26%, which means that the audience demand for Curb Your Enthusiasm is 26% of the demand in its country of origin, United States. Click through to another market to discover how well Curb Your Enthusiasm travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Curb Your Enthusiasm is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Curb Your Enthusiasm, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Dark Comedy), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 1:19 a.m. PST using global television demand data from Parrot Analytics for Curb Your Enthusiasm in Spain. We provide our partners with meaningful TV insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.