The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive in the entertainment industry, demand data can be a powerful tool to gain insights into audience preferences and behaviors in order to make informed decisions. A great example of how demand data can help is by analyzing the performance of "Cyberpunk: Edgerunners" in Spain in March 2024.
With an audience demand that is 6.4 times the average for shows in Spain, "Cyberpunk: Edgerunners" has been successfully capturing viewers' attention. By looking at the Parrot Pulse, we can see that the show is performing well across all dimensions, including travelability and reach, indicating that it has international appeal beyond its home market.
An executive can use this demand data to assess the value of this show for their platform, whether it is an acquisition decision or programming decision. By understanding that the momentum of the show is also good, with an increase in audience demand in Spain by 15.9% in March, executives can make decisions in terms of the show's future, such as greenlighting a second season or increasing marketing investment.
Another way demand data can be used is to identify the show's popularity with specific audience segments. For example, "Cyberpunk: Edgerunners" has a high rank in the animation genre, meaning it has higher demand than 98.2% of all animation titles in Spain. An executive can use this insight to build an animation programming block or to feature this show prominently on their platform for animation fans.
Cyberpunk fans who also enjoyed other shows like "Loki" or "The Mandalorian" may indicate potential crossover audiences that executives can consider to expand their viewership. Understanding how the show's performance compares to others in the market is also valuable when considering content valuation by using demand data to calculate the ROI a specific title will bring to the platform.
Another aspect of demand data is exploring the show's performance across various global markets. By examining the top 10 markets where "Cyberpunk: Edgerunners" is most in-demand over the last 30 days, we can see that it outperformed the demand of the average TV show in each of these markets. For instance, China is the show's top market globally with outstanding audience demand of 12.9 times the average.
In summary, demand data is a critical tool for entertainment executives to make informed decisions, whether it is content acquisition, programming, distribution or content valuation. Analyzing the performance of "Cyberpunk: Edgerunners" in Spain in March 2024 provides invaluable insights into the show's popularity, momentum, longevity, and international appeal. With this information, executives can make strategic decisions on how to continue to leverage the show's success for their platform and audience.
Cyberpunk: Edgerunners (サイバーパンク エッジランナーズ)'s travelability to Spain in the last 30 days is 147%, which means that the audience demand for Cyberpunk: Edgerunners (サイバーパンク エッジランナーズ) is 147% of the demand in its country of origin, Japan. Click through to another market to discover how well Cyberpunk: Edgerunners (サイバーパンク エッジランナーズ) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Cyberpunk: Edgerunners (サイバーパンク エッジランナーズ) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Cyberpunk: Edgerunners (サイバーパンク エッジランナーズ), for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been changed on April 17, 2024, 2:03 p.m. PST using global television demand analytics from Parrot Analytics for Cyberpunk: Edgerunners (サイバーパンク エッジランナーズ) in Spain. We provide our partners with meaningful OTT know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.