The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are faced with making decisions about content acquisition, distribution and programming. In order to make data-driven decisions, you need to have access to the right data. Demand data is one such source of information that can enable you to make more informed decisions. Let us take the example of "Dancing With The Stars" in Spain in February 2024 and explore how demand data can be used to inform different content-related decisions.
Content Valuation:
One of the most important applications of demand data is content valuation. By leveraging Parrot Analytics' content valuation system, you can determine how much a title is worth and its contribution to your platform. Using the audience demand data for "Dancing With The Stars" in Spain, you can estimate its contribution to your platform and the revenue it is likely to generate. For instance, "Dancing With The Stars" has 2.7 times the audience demand of the average title in Spain, indicating its popularity. This high demand is an indicator of the show's market value, which can be used for content acquisition or content diposition decisions.
Programming Decisions:
Demand data can be used to identify the most popular genres and shows in the market, allowing you to make better programming decisions. The demand data for "Dancing With The Stars" indicates that it is performing well in Spain, ranking at the 98.6th percentile in the reality genre. This information could prompt you to acquire more reality shows if you are looking to boost your platform's performance in that genre or even to produce programming that is similar to "Dancing With The Stars".
Acquisition Decisions:
When making content acquisition decisions, it’s important to understand the performance of the title and how it is trending over time. The demand data for "Dancing With The Stars" in Spain reveals that although the show’s demand is decreasing in recent times, it still has good demand relative to the average title in the country. Furthermore, the show's popularity is increasing in the last 30 days, as indicated by the `44.6% increase’ in demand. This suggests that it could be a worthwhile acquisition for your platform.
Distribution Decisions:
To make effective distribution decisions, you need to know which platforms consumers are using to access your content. The demand data for "Dancing With The Stars" in Spain highlights the performance of the show across different countries, including the United States, the United Kingdom, Canada, Germany, Portugal, France, Bulgaria, and Sweden. By tapping into the underlying demand data for this title, and comparing it to other like titles, you can make more informed decisions about where to distribute your content.
Subscriber Acquisition and Retention:
It is important for your platform to make decisions that attract new subscribers and retain current viewers. By leveraging demand data, you can find shows that have a dedicated following, which can both attract and retain subcriberes. The information provided reveals that `Dancing With The Stars' has a dedicated following that prefers to watch shows like "The Tonight Show Starring Jimmy Fallon", "Late Night With Seth Meyers", "Big Brother (US)", "Hell's Kitchen", "Silent Witness", "Survivor", "The Morning Show (US)", "Virgin River", and "Upload." This classical user data of past demand is valuable for targeted recommendations on your platform, which help to retain subscribers and attract new ones.
In conclusion, demand data is an integral source of information that can help entertainment executives make better and more informed content-related decisions. The demand data underlying "Dancing With The Stars" reveals its popularity in Spain, the global markets it performs well in and the genres its fans like. By leveraging such demand data, you can make more data-driven content acquisition, distribution, programming, and subscriber retention or acquisition decisions.
Dancing With The Stars's travelability to Spain in the last 30 days is 14%, which means that the audience demand for Dancing With The Stars is 14% of the demand in its country of origin, United States. Click through to another market to discover how well Dancing With The Stars travels internationally.
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Acquire the best shows from partners such as abc to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Dancing With The Stars), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Dancing With The Stars is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dancing With The Stars, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:01 p.m. PST using demand content analytics from Parrot Analytics for Dancing With The Stars in Spain. We provide our partners with essential entertainment industry competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.