The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, analyzing demand data for TV series can reveal invaluable insights that can shape their content decisions, acquisitions, distribution, and programming decisions. For example, let's look at the recent audience demand data for "Dexter: New Blood" in Spain during March 2024.
Firstly, by examining audience demand data, it is clear that "Dexter: New Blood" is a popular show in Spain, with demand 3.1 times higher than the average TV show in the country over the past 30 days. Only 8.6% of all TV shows have achieved this level of demand, showing that the show is a top-performing title in Spain.
Moreover, compared to its demand over the last 90 days, "Dexter: New Blood" demonstrated increasing demand over the past month, which is a positive trend. As its rank spiked up by 1438 spots to position #456, it demonstrates the show's popularity in Spain.
Additionally, the data indicate that the show has higher demand than 95.9% of all drama titles in Spain, indicating it has considerable value to an SVOD platform or TV series financing company. Likewise, audience demand for "Dexter: New Blood" has increased by 151.5% in Spain in March 2024. This indicates the possibility of a large audience in the country for the show.
Taking a global perspective on the show, "Dexter: New Blood" outperforms the demand of the average TV show in the top ten markets where it is most in-demand over the last 30 days. France is the show’s top market globally, where it enjoys outstanding audience demand of 10.5x. Interestingly, Sweden and South Korea are markets where demand is good, which may be an indicator of untapped potential for distribution and acquisition deals in those territories.
Content executives should also pay attention to the Parrot Pulse for "Dexter: New Blood." It measures international demand relative to the home market, travelability, longevity, momentum, franchisability, and reach to quantify a show's global performance. As per the Parrot Pulse, the show's international audience demand across all platforms is outstanding, while its travelability is good, and it shows sustained audience demand over time, indicating strong longevity. The show's momentum, which measures its pace of growth, is likewise good. Its franchisability is good, indicating that there is spin-off potential, and its reach is good, reflecting a sizeable audience.
Finally, by analyzing audience demand data, executives can also make more informed decisions on content valuation. By understanding the dollar value contribution of a show, they can assess its monetization potential for streaming services, linear networks, or pay TV networks. Demand data can also inform decisions about subscriber acquisition and retention. For example, content executives may opt to acquire "Dexter: New Blood" to keep their current audience happy or grow their audience based on the show's recent demand spike.
In conclusion, analyzing audience demand data can provide valuable insights for content executives regarding content valuation, acquisition, distribution, and programming decisions. By examining metrics like demand, rank, travelability, longevity, momentum, franchisability, and reach, executives can make more informed decisions on a show's global performance and its potential for monetization and audience growth in different markets.
Dexter: New Blood's travelability to Spain in the last 30 days is 52%, which means that the audience demand for Dexter: New Blood is 52% of the demand in its country of origin, United States. Click through to another market to discover how well Dexter: New Blood travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s Dexter: New Blood is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dexter: New Blood, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:04 p.m. PST using global tv demand data from Parrot Analytics for Dexter: New Blood in Spain. We provide our partners with essential content analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.