The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are working at an OTT or SVOD platform, this data on "Dexter" can help you make informed decisions regarding content acquisition. In particular, "Dexter" has been found to have high demand in Spain and has experienced a recent increase in popularity in the country. Therefore, if you are looking to acquire shows to add to your content library, "Dexter" could be a solid option for targeting Spanish audiences. Furthermore, the data reveals that the show is still experiencing great success globally despite being an older show. Its audience demand is outstanding across all markets, and its franchisability is also outstanding, indicating that the potential for spin-offs is high. The show has maintained high demand for a long period of time, thereby increasing its longevity. All of these factors make "Dexter" an excellent candidate for acquisition.
If you are an entertainment talent agency looking to pitch your clients or secure deals with studios, you can use demand data to your advantage by demonstrating how the show or talent you are representing is in-demand. For instance, if your client has appeared in "Dexter", you can show potential employers that the show has high demand, and therefore, your client's performance should be considered as valuable.
If you are working at a TV production company or a studio, the data can help you decide what kind of new content to produce. Because "Dexter" has high demand globally, you can observe how the show performs in each market and create new content that targets specific markets with similar tastes. You can also leverage the show's popularity by creating similar content that appeals to its audience. This use of demand data for production can help ensure the success of new shows, thereby maximizing your investment in production costs.
Finally, if you are working at a linear network or pay TV network, you can use demand data on "Dexter" to make informed programming decisions. For example, you can choose to include "Dexter" in your programming lineup when it is experiencing high demand, or you can use the data to make decisions about when it is best to air the show in order to attract and retain a wider audience.
Overall, by analyzing demand data on shows like "Dexter", entertainment executives can make more informed decisions about the content they produce, acquire, distribute or include in their programming lineup. Demand data can be used to determine the value of content for content valuation purposes, decide what kind of content to produce, make informed content acquisition decisions, and maximize revenue by ensuring shows are aired when they are most in-demand.
Dexter's travelability to Spain in the last 30 days is 27%, which means that the audience demand for Dexter is 27% of the demand in its country of origin, United States. Click through to another market to discover how well Dexter travels internationally.
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Acquire the best shows from partners such as Showtime to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Dexter), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Showtime‘s Dexter is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Showtime and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dexter, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on Feb. 23, 2024, 1 p.m. PST using global tv demand data from Parrot Analytics for Dexter in Spain. We provide our partners with extensive TV industry expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.