The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data such as the analysis of "Doc McStuffins" in Spain, can provide meaningful insights that result in more informed decisions regarding content acquisition, programming, and distribution.
Content valuation is one area where demand data plays a crucial role. Using demand data, we can calculate the economic value of each title, which helps to inform decisions regarding production budgets and acquisitions. For instance, one can answer questions such as how much is "Doc McStuffins" worth in Spain, or how much demand is being driven by its IP.
One can also determine the ROI a specific title will bring for any given platform, how it drives engagement across the rest of the catalog, and how popular it is relative to the average title in the market. For instance, although audience demand for "Doc McStuffins" decreased by 60.4% in Spain during February, it still achieved 3.4 times the audience demand of the average show in Spain for the last 30 days.
By examining audience demand in different markets and comparing it to the average demand of titles in those markets, we can determine the global appeal of "Doc McStuffins" and other shows, which is helpful when deciding what title to acquire or produce. For instance, "Doc McStuffins" outperforms the demand of the average TV show in all the top 10 global markets, which indicates high potential for global expansion.
Demand data also helps with decisions concerning subscriber retention and acquisition. For instance, we can use demand data to answer questions like which titles should we acquire to keep our current subscribers happy, and which titles should we buy if we want to grow our audience. In the case of "Doc McStuffins," similar family content that fans of this show also like are "If You Give A Mouse A Cookie", "Daniel Tiger's Neighborhood" and "Sesame Street".
Finally, demand data informs pre-release marketing. An optimized marketing campaign can lead to a higher audience and uptake of the series. For instance, analyses indicate that demand for "Doc McStuffins" spiked in late February 2024 in Spain.
In conclusion, demand data is crucial when making informed decisions for content acquisition, distribution, programming, and content valuation. Exemplified by the analysis of "Doc McStuffins" in Spain, entertainment executives can use demand data to determine the global appeal of a title, quantify platform-specific marginal revenue contribution, estimate cannibalization of audiences, and optimize marketing campaigns. By using data-driven strategies to understand their audience better, entertainment executives can identify the content that genuinely resonates with viewers.
Doc McStuffins's travelability to Spain in the last 30 days is 6%, which means that the audience demand for Doc McStuffins is 6% of the demand in its country of origin, United States. Click through to another market to discover how well Doc McStuffins travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Junior and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Doc McStuffins, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 18, 2024, 2:05 p.m. PST using television demand data from Parrot Analytics for Doc McStuffins in Spain. We provide our partners with meaningful television industry capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.