The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand for content is vital in making informed business decisions. The demand data for "Dolunay" provides insights into its global performance across various dimensions.
One of these dimensions is content valuation since demand data can be used to calculate the value of content for any platform or region. Using demand data, executives can determine how much to spend on content and how much a content library is worth to a given platform over time. For "Dolunay," it has 2.8 times the audience demand of the average show in Spain over the last 30 days, indicating good demand. Understanding how "Dolunay" is performing not only in Spain but also in different markets worldwide can boost an executive's decision-making process when acquiring or distributing contents.
Another valuable dimension to consider is travelability, which measures a show's international demand relative to its home market. For the Spanish market, "Dolunay" has a travelability score of okay because its demand in Spain was only 15% of the demand in Turkey, its country of origin. Additionally, its longevity and momentum dimensions are ranked as okay and good, respectively.
Demand data can also help with subscriber acquisition and retention decisions. Executives can assess a TV series' ability to drive subscriptions and mitigate churn based on audience demand data. By examining the top 10 global markets where "Dolunay" is in-demand, we can see that the show outperforms the demand of the average TV show in each of these markets. Turkey is "Dolunay"'s number one market globally, with outstanding audience demand of 6.4x in Turkey.
Lastly, understanding audience demand data can improve content programming decisions. Executives can make informed decisions on optimizing marketing campaigns before a show's premiere, identifying the most popular genres, and mapping local whitespace. In the case of "Dolunay," it achieved the peak rank of #586 in Spain and moved up by 98 spots during February of the same year. Also, demand for the show spiked in late February 2024, indicating that an executive would benefit from assessing what contributed to this spike and how to leverage it in programming decisions.
In general, demand data reveals various vital insights that execs can apply when making decisions concerning content acquisition, distribution, and programming.
Dolunay's travelability to Spain in the last 30 days is 19%, which means that the audience demand for Dolunay is 19% of the demand in its country of origin, Turkey. Click through to another market to discover how well Dolunay travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Divinity‘s Dolunay is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Divinity and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dolunay, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Romantic Comedy), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2 p.m. PST using demand data from Parrot Analytics for Dolunay in Spain. We provide our partners with deep television workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.