The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are always on the lookout for ways to make more informed decisions about content. Parrot Analytics, a leader in providing global audience demand data, can help you evaluate any TV series by answering a range of critical questions.
One example of how demand data can be used to inform content strategy is by examining the case study of "Downton Abbey," a popular British period drama.
With its audience demand 3.9 times higher than the average show in Spain, "Downton Abbey" has a good level of demand among Spanish audiences. Additionally, with an 86.8% increase in demand in March 2024, it has shown substantial recent growth. Furthermore, "Downton Abbey" ranks in the 98.4th percentile in the romance genre, making it more in-demand than 98.4% of all romance titles in Spain.
Demand data can also be used to assess the show's performance globally. The show outperformed the demand of the average title in the top 10 global markets where it was most in-demand, with outstanding demand in the UK and the US.
Content valuation is another important use for demand data, as it can help answer questions about how much content is worth and how much to spend on it. The demand data power Parrot Analytics content valuation system, which can reveal the dollar value contribution of any title to any platform in any region.
Demand data can further be utilized for programming decisions, as it provides insights into content preferences and viewing behaviors among audiences in different markets. For example, by identifying what shows fans of "Downton Abbey" also like, networks or platforms can help guide programming decisions and find similar titles with higher levels of demand.
Demand data can also help inform distribution decisions around which platforms to target for content. For "Downton Abbey," the show's outstanding travelability - a measure of a show's international demand relative to its home market - indicates it could perform well in international markets beyond just the UK, where it originated.
In conclusion, demand data from Parrot Analytics can help TV executives make more informed content decisions by answering critical questions about content, valuation, acquisition and distribution, programming, and audience preferences and behaviors. With such data, executives can better evaluate the performance of current content and make more effective decisions around content strategy.
Downton Abbey's travelability to Spain in the last 30 days is 31%, which means that the audience demand for Downton Abbey is 31% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Downton Abbey travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Spain as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. ITV, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Spain. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Downton Abbey.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Spain to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Downton Abbey from partners like ITV.
Studios in Spain are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Downton Abbey? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Spain, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as ITV to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Spain. Contact us now to leverage a return-focused selection criteria for title acquisition from ITV by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Downton Abbey. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as ITV to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Downton Abbey), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as ITV by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Downton Abbey, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular ITV‘s Downton Abbey is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Downton Abbey, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Period Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2 p.m. PST using analytics from Parrot Analytics for Downton Abbey in Spain. We provide our partners with essential TV industry know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.