The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, making informed content decisions is essential to your success. One of the most reliable sources of information for these decisions is demand data. For instance, let’s analyze the demand data for the month of March 2024 in Spain for "Dragon Ball Super."
The show's demand is exceptional, with 8.0 times the audience demand of the average show in Spain over the last 30 days, indicating that there is high demand for this show in Spain. This is important valuation data for a TV production company or a studio to negotiate licensing fees with a streaming platform. By revealing how much a specific title is worth in monetary terms and what value it brings to any given OTT or SVOD platform, demand data can help executives make informed acquisition and content decisions.
Through data analysis, industry executives can also discover how much demand for a particular series is being driven by a show's stars, thus quantifying its star power. In this case, "Dragon Ball Super" has higher global demand than 99.1% of all comedy titles in Spain. This means that the show's content is popular with the Spanish audience audience, even outperforming top-rated domestic comedy shows, so much so that the other shows that "Dragon Ball Super" is associated with are from different genres.
Demand data can also help a content distributor answer questions about subscriber acquisition or retention. In the case of "Dragon Ball Super," for example, it is outperforming the average show in the top 10 global markets, indicating that it has the potential to attract new subscribers to OTT platforms worldwide. Similarly, it could help predict which titles are likely to reduce customer churn or which titles are best suited at scaling subscriber growth.
Furthermore, demand data can be used to assess the potential profitability of a show on a streaming platform. Knowing how demand for "Dragon Ball Super" has skyrocketed in just a single month can help executives adjust their pricing strategy, including marketing promotion, pricing based on regional demand.
Demand data also helps assess a show's potential for longevity. In the case of "Dragon Ball Super," although the show has been off the air since 2018, the show's peak demand has continued to rise over time, and having stayed off the air has diminished very little demand in many markets. This longevity also provides opportunities for profits, keeping viewers engaged and watching.
Given that "Dragon Ball Super" remains popular in other parts of the world where it is dubbed or subbed in local languages, the demand data contains information that could be beneficial when considering franchising or launching a spin-off of the show. It is possible to calculate the cost of investment versus expected returns by analyzing the demand for the original content and related fan-favorite characters, potentially further monetizing an IP.
In conclusion, the strategic advantages that demand data offers to entertainment executives are numerous, ranging from assessing content valuation, predicting profitability, keeping viewers engaged and watching, launching spin-offs, and attracting new subscribers to OTT platforms. By analyzing and adjusting show strategies based on trending demand data, the entertainment industry can make profitable decisions while keeping viewers engaged and enticed in the content.
Dragon Ball Super (ドラゴンボール超[スーパー])'s travelability to Spain in the last 30 days is 62%, which means that the audience demand for Dragon Ball Super (ドラゴンボール超[スーパー]) is 62% of the demand in its country of origin, Japan. Click through to another market to discover how well Dragon Ball Super (ドラゴンボール超[スーパー]) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Fuji TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dragon Ball Super (ドラゴンボール超[スーパー]), for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using television demand datasets from Parrot Analytics for Dragon Ball Super (ドラゴンボール超[スーパー]) in Spain. We provide our partners with essential SVOD expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.