The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you know that making effective content decisions requires taking into account several factors and keeping a close eye on audience demand. This is where Parrot Analytics comes in, as our demand data can help you make more informed content decisions.
Let's take the Spanish television series "El Accidente," for example. Using our demand data, we can identify that it has been performing well with 2.2 times the audience demand of the average show in Spain over the last 30 days. This indicates that there is a significant interest in this show among Spanish audiences. We can also see that the demand for this show has been decreasing recently.
One way to use demand data is for content valuation - determining how much a show is worth based on its demand. By looking at "El Accidente's" demand data, we can assess its value to a platform, region, or market. We can also use this data to answer questions about how well the show is holding up over time and what kind of longevity it has.
Another way demand data can help with content decisions is to inform acquisition or distribution strategies. For example, if you are considering acquiring the rights to air "El Accidente" in another market, you can use our demand data to see if there is audience interest in that market and how the show is performing there relative to other titles.
We can also use demand data to help with programming decisions. By understanding the performance of "El Accidente" in Spain compared to other TV shows on the market and discovering shows that fans of El Accidente also like, we can develop programming strategies that prioritize the kinds of shows that excite and engage audiences.
Demand data provides insights into audience tastes and preferences, which can be helpful when making decisions about which talent to work with and what kind of content to produce. For instance, we can use the demand data of "El Accidente" to understand the shows and genres that Spanish audiences tend to prefer. This can inform decisions around what kind of content to produce to ensure it resonates with local audiences.
Finally, let's examine the top 10 global markets where "El Accidente" is most in-demand over the last 30 days. By comparing the demand levels in these markets to the demand of the average TV show, we can evaluate just how well the show is performing in each of these markets. We can use this data to make informed decisions about which markets to target next for distribution, and what tweaks can be made to the show to improve its performance in these regions.
In summary, demand data can be used by entertainment executives like yourself to answer questions about the value of a title, competitive benchmarking, audience tastes and preferences, franchise potential, and more. The demand data of "El Accidente" gives us an understanding of what's working for the show in Spain and abroad, which can inform content acquisition and distribution strategies, programming decisions, production decisions, and more.
This is El Accidente's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well El Accidente travels internationally.
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Acquire the best shows from partners such as Telecinco to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. El Accidente), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Telecinco‘s El Accidente is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Telecinco and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for El Accidente, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:04 p.m. PST using tv demand datasets from Parrot Analytics for El Accidente in Spain. We provide our partners with far-reaching media industry analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.