The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content, distribution, acquisition, and programming decisions. With the example of "El Ministerio Del Tiempo" in March 2024 in Spain, we can see how demand data can be used to evaluate various aspects of a TV series.
Firstly, content valuation uses demand data to answer how much a series is worth. Parrot Analytics content valuation system, powered by global content demand, can calculate the economic value contribution of any title, to any platform, in any region. By using demand data, you can calculate the ROI a specific title will bring for any given platform, estimate cannibalization of audiences if a title is available on multiple services, assess the value of exclusivity, and identify the baseline value of a title.
Secondly, demand enables valuing IP globally. By using global audience demand data, you can identify the most popular content in a market or on a global scale. You can determine the global appeal of a title and allocate funds to maximize future content investments.
Thirdly, demand informs scalable concept testing. You can identify which elements of existing content fans like the most, and use that information to optimize upcoming productions for success.
Fourthly, demand data powers Parrot Analytics' content valuation system. You can measure a TV series' ability to drive subscriptions and mitigate churn. You can also assess how a title drives engagement across the rest of the catalog and quantify the platform-specific marginal revenue contribution.
Lastly, demand can inform the platform and network fit, enabling competitive benchmarking. By assessing how a TV series performs relative to other titles available on the market, you can make informed decisions about which platforms to target for distribution of content.
In the case of "El Ministerio Del Tiempo," the show had an outstanding demand in Spain that was 16.1 times the average over the last 30 days, and only 2.7% of all TV shows have this level of demand. The show achieved the peak rank of #12 in Spain, and its rank moved up by four spots in March. It also has higher demand than 99.9% of all comedy titles in Spain.
Demand data also highlighted that "El Ministerio Del Tiempo" has increased in popularity by 28.1% over the last 30 days. Furthermore, demand data provides insights into how well the audience's demand for the show has been maintained over time, which for "El Ministerio Del Tiempo" is good. The momentum of the show, the pace of growth of the show's demand data, is likewise outstanding.
You can use the show's data to inform your programming decisions, identify possible spin-off potential, and assess its reach across different international markets. The show's number one market globally is Spain, with outstanding demand of 4.4x, followed by Argentina where demand is good. The show outperforms the demand of the average TV show (1x) in each of the top 10 global markets.
In conclusion, demand data is an essential tool that entertainment executives can use to make more informed content, distribution, acquisition, and programming decisions. The example of "El Ministerio Del Tiempo" highlights how demand data can provide insights that can inform decisions about various aspects of a TV series.
This is El Ministerio Del Tiempo's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well El Ministerio Del Tiempo travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for La 1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for El Ministerio Del Tiempo, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 18, 2024, 2 p.m. PST using global demand data from Parrot Analytics for El Ministerio Del Tiempo in Spain. We provide our partners with extensive television series insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.