The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can provide invaluable insights to help make informed content, acquisition, distribution and programming decisions. In this article, we will look at how analyzing demand data for "El Payaso Plim Plim: Un Héroe Del Corazón" in Spain can guide executives in making strategic decisions.
Demand data can help content valuation, especially when trying to determine how much a show is worth. The demand for "El Payaso Plim Plim: Un Héroe Del Corazón" is outstanding, with 15.0 times the audience demand of the average show in Spain over the last 30 days. To put this in context, only 2.7% of all TV shows have this level of demand. Compared to its demand of 14.7 times the average over the last 90 days, demand for this show has been increasing recently. Understanding the value of a property can help an executive make an informed decision on what to spend on content or how much a certain title is worth to another platform.
Looking at the show's ranking can help executives understand where their content stands in the market. "El Payaso Plim Plim: Un Héroe Del Corazón" achieved the peak rank of #31 in Spain, moving up 7 spots during February 2024, which indicates that the show is gaining popularity. Ranking higher in the market can help attract potential advertisers or increase the value of a show.
Genre comparison is also important to gain insights into how the show is doing in comparison to others in its genre. The show ranks at the 99.9th percentile in the comedy genre, outperforming 99.9% of all comedy titles in Spain. Comparing the performance of a show to others in its genre can help to understand how to stand out and cater to a specific audience.
Demand data can also provide insight into how a show performs across various dimensions. Parrot Analytics' Parrot Pulse for "El Payaso Plim Plim: Un Héroe Del Corazón" provides an independent measure of its global performance across six dimensions. The show has an outstanding global audience demand across all platforms with an outstanding travelability score, indicating the potential to market the show to other international markets. Its longevity is also outstanding, indicating that audience demand is maintained over time. Parrot Pulse also takes into account the show's franchisability (spin-off potential) and reach (the number of people expressing demand for a show), rating them as outstanding and good, respectively. This insight can potentially be key in decisions concerning production, syndication, or spin-off potential.
Analyzing the top 10 global markets where "El Payaso Plim Plim: Un Héroe Del Corazón" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. Argentina, where the show originated, was the show's number one market globally, with the show achieving outstanding audience demand of 15.6x in Argentina. With this information at hand, executives can develop strategies tailored to each market to meet the demands specific to each region.
In conclusion, leveraging demand data provides entertainment executives with an accurate picture of how their content is being received by the market. An understanding of a property's value, ranking, genre comparison, and performance across its various dimensions can help executives make informed decisions about content, acquisition, distribution, and programming strategies. By analyzing recent data on "El Payaso Plim Plim: Un Héroe Del Corazón" in Spain, entertainment executives can translate insights into actionable strategy and position themselves to make better decisions, ultimately gaining and retaining subscribers.
El Payaso Plim Plim: Un Héroe Del Corazón's travelability to Spain in the last 30 days is 79%, which means that the audience demand for El Payaso Plim Plim: Un Héroe Del Corazón is 79% of the demand in its country of origin, Argentina. Click through to another market to discover how well El Payaso Plim Plim: Un Héroe Del Corazón travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Junior and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for El Payaso Plim Plim: Un Héroe Del Corazón, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 28, 2024, 7:11 a.m. PST using tv demand analytics from Parrot Analytics for El Payaso Plim Plim: Un Héroe Del Corazón in Spain. We provide our partners with smart subscription-video-on-demand expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.