The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For an entertainment executive, demand data can be an essential tool for making informed decisions related to content acquisition, programming, distribution, and content valuation. Let's use the Parrot Analytics demand data for the show "El Señor De Los Cielos" in March 2024 in Spain to gain insights and answer some of the questions.
Content valuation is a significant area of focus for network executives. An executive would like to know the value of a content library for their platform over time, how a title drives engagement across the rest of the catalog, and what is the baseline value of a title. Parrot Analytics' content valuation system is an economic valuation system that is powered by global content demand and supply data. Using demand data, the value contribution of any title can be identified, and ROI can be calculated for any platform worldwide. In the case of "El Señor De Los Cielos," the demand data reveals that it is 2.2 times more in-demand compared to the average show in Spain in the last 30 days. In addition, the show achieved the peak rank of #506 in Spain, indicating higher demand than many other titles. By examining the demand data, the network executive can estimate the show's impact on their program's overall value and can calculate the return on investment, allowing them to make informed decisions on content valuation.
For a talent agency, the affinity analysis is critical, which helps in identifying the best talent, the best brand to partner with to expand its audience, and which TV shows to help acquire or retain subscribers. With a Parrot Pulse rating of good, momentum, and longevity, "El Señor De Los Cielos" audiences have grown at a decent pace over the years. By analyzing the demand data, the talent agency can identify the type of shows people associated with the series they like, such as "Love & Hip Hop: Atlanta," "Taboo," "Reef Break," etc. In this case, further marketing campaigns could focus on fans of these shows or similar content.
For a content distribution company, the demand data provided by Parrot Analytics can help identify the most in-demand content in each region, which, in this case, is "El Señor De Los Cielos." The content distribution companies can target the show's markets, with Mexico leading the pack and use the insights to create crop-specific content. By analyzing the demand data, content distribution can make more informed decisions about licensing content. In the case of "El Señor De Los Cielos," the demand data reveals that the demand for the show has decreased by 90.1% in Spain in March. This information can help the content distribution company devise tactics to promote the show in Spain.
Demand data can also be helpful in programming decisions. An executive would want to know what titles to acquire or produce that exhibit opportunity, what type of content to focus on, and how can under-monetized titles be found, among others. The show "El Señor De Los Cielos" ranks at the 97.2th percentile in the romance genre, indicating that it has higher demand than 97.2% of all romance titles in Spain. By analyzing the demand data, the executive can identify the audience's interest in the romance genre and the demand for specific shows in that genre, adding the insights into decision-making on what titles to produce, which to acquire, and how to allocate budgets.
In conclusion, Parrot Analytics' demand data can be used by various stakeholders within the television industry to make informed decisions. Content valuation, programming, distribution, and acquisition decisions can be made with greater accuracy using the insights derived from global audience demand data. For "El Señor De Los Cielos" in Spain in March, 2024, the data provided a window into the audience's interest, what type of content the audience likes, and how the demand for the show is affected by competition, among others. Armed with the insights, stakeholders can make informed decisions that can benefit all parties involved.
El Señor De Los Cielos's travelability to Spain in the last 30 days is 18%, which means that the audience demand for El Señor De Los Cielos is 18% of the demand in its country of origin, United States. Click through to another market to discover how well El Señor De Los Cielos travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Telemundo‘s El Señor De Los Cielos is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Telemundo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for El Señor De Los Cielos, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 18, 2024, 2:04 p.m. PST using television demand metrics from Parrot Analytics for El Señor De Los Cielos in Spain. We provide our partners with valuable TV industry insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.