The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For any entertainment executive, understanding what audiences want is the key to success in the industry. Parrot Analytics' demand data can help these executives make more informed decisions concerning content valuation, acquisition, distribution, and programming. In this article, we will break down the demand data for the Spanish show "El Tiempo Entre Costuras" to show how demand data can inform decisions and how it relates to content valuation.
Firstly, we see that "El Tiempo Entre Costuras" achieved 9.0 times the audience demand of the average show in Spain over the last 30 days. As only 2.7% of all TV shows achieve this level of demand, it is clear that this show is extremely popular. We also see that the demand for this show has been increasing, which indicates growing popularity.
The show is ranked at the 99.5th percentile in the romance genre, meaning "El Tiempo Entre Costuras" has higher demand than 99.5% of all romance titles in Spain. This gives executives a clear indication that the romance genre is very popular in Spain, allowing them to make more informed programming decisions.
Additionally, the data reveals that audience demand for the show has increased in Spain by 60.3%, which is a significant increase. This spike in demand occurred in late March 2024. This shows that executives can use demand data to track the performance of a show and make real-time decisions based on what is working for their audience.
The Parrot Pulse also provides an independent examination of the show's global performance across six dimensions. For "El Tiempo Entre Costuras", the worldwide audience demand across all platforms is okay. However, its travelability is poor. This means that the show is more popular in its home market (Spain) than in any other country. This information is important for executives looking to acquire or distribute the show, as it suggests that international audiences may not be as interested.
Furthermore, the data shows that the show's franchisability is poor, meaning that it may not be well-suited for spin-offs or other related franchises. This information can be useful for studios and production companies that are looking to monetize their intellectual property.
Comparing the performance of "El Tiempo Entre Costuras" on a 1-year rolling basis vs. the last 30 days reveals that the show has seen an increase in popularity and peak demand. Its peak demand was 11.0 times the average over the course of the entire year, compared to 11.9 times the average in the last 30 days. This is a 7.7% increase. This information can be helpful for executives when estimating the future popularity and value of the show.
Finally, by examining the top 10 global markets where "El Tiempo Entre Costuras" is most in-demand over the last 30 days, we see that this TV series outperforms the demand of the average TV show (1x) in each of these markets. Spain is "El Tiempo Entre Costuras"'s number one market globally, followed by Mexico. However, demand for the show is only "okay" in all other markets. Executives can use this information to target their marketing and distribution efforts to countries where demand is the highest.
In conclusion, by providing insights into what audiences are watching and which genres are popular, Parrot Analytics' demand data can help entertainment executives make more informed decisions when it comes to content valuation, acquisition, distribution, and programming. The demand data for "El Tiempo Entre Costuras" provides a clear example of how this information can be useful in practice.
This is El Tiempo Entre Costuras's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well El Tiempo Entre Costuras travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Antena 3 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for El Tiempo Entre Costuras, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Period Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 19, 2024, 2:02 p.m. PST using television demand data from Parrot Analytics for El Tiempo Entre Costuras in Spain. We provide our partners with essential TV industry expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.