The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the levels of audience demand for content is crucial in making informed content, acquisition, distribution, and programming decisions. The case of "Espejo Público" in Spain during February 2024 provides a perfect illustration of how demand data can be used for such decision-making processes.
One area where demand data is especially useful is in content valuation. Demand data enables content owners to determine the value of their content to a platform in a particular region. For instance, based on the data on "Espejo Público," we can estimate the show's dollar value contribution to any platform in Spain for the month of February 2024. This can guide decisions on how much to spend on acquiring or producing similar content that can generate an equivalent or higher return on investment.
Demand data can also inform decisions on content acquisition. For example, executives at an SVOD platform looking to expand their content library can use demand metrics to identify titles that exhibit opportunity for acquisition. The same data can also help them assess the value of exclusivity and estimate cannibalization of audiences if a title is available on multiple services.
Additionally, demand data can inform programming decisions and aid in subscriber retention and acquisition efforts. By identifying the shows that have the highest demand with their current audience, executives can make informed decisions about which titles to prioritize for license renewal or new seasons. They can also target potential subscribers by acquiring titles that are likely to attract and retain a new audience.
Furthermore, demand data can inform distribution decisions and strategy. It can help to identify which regions or markets require more focus and which platforms to target when distributing content. In the case of "Espejo Público," we see that the show is most in-demand in Spain, followed by Colombia. Distributors and production companies can use demand data to optimize content release strategies and pricing decisions based on their performance in various regions.
In conclusion, demand data plays a fundamental role in the entertainment industry, particularly in making informed decisions around content valuation, acquisition, distribution, programming, and subscriber retention and acquisition. By leveraging demand metrics such as audience demand, travelability, momentum, longevity, and reach, executives in the industry can make more strategic decisions about their content portfolio.
This is Espejo Público's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Espejo Público travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Antena 3 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Espejo Público, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. News Magazine), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:01 p.m. PST using demand metrics from Parrot Analytics for Espejo Público in Spain. We provide our partners with extensive OTT capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.
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