The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, Parrot Analytics' demand data can help you make more informed decisions on content acquisition, content distribution, and programming decisions. The demand data for "Estoy Vivo" for the month of February 2024 in Spain will illustrate how our data can help you.
You can use demand data for content valuation by determining the dollar value contribution of any title to any platform in any region. In this case, "Estoy Vivo" has a demand that is 10.4 times the average show in Spain over the last 30 days, indicating it has an outstanding audience demand relative to other TV shows. This information can be used to assess the value of the show as an acquisition-driving or churn-reducing title.
With the demand data, you can also determine how much to spend on content. Knowing that 'Estoy Vivo' has increased in popularity over the last 30 days can assist content acquisition executives in deciding how much money to invest in the production of this show.
In terms of programming decisions, "Estoy Vivo" experienced a 27.2% decrease in audience demand during February 2024. The data highlighted that the demand for the show spiked in mid-February, so programming executives could use this information to adjust their programming strategy accordingly.
Additionally, distribution decisions can be informed by demand data, as it enables you to map local whitespaces and help identify the most popular genres in any particular market. In this case, Parrot Analytics data showed that Spain is "Estoy Vivo"s number one market, with the show achieving outstanding audience demand of 2.2 times the average TV show in Spain. You can use this data to decide where in the world to prioritize the distribution of the show.
Finally, Affinity analysis can be carried out using demand data to determine the best brand or talent to partner with to expand the audience of the show. From the other shows fans of "Estoy Vivo" also like, such as "The Mandalorian" and "Game of Thrones," you can determine the trends and type of content that are in demand, and help identify relevant talent or brands that could connect with the show’s audience.
In summary, by using demand data, entertainment executives can make better-informed decisions regarding content acquisition, distribution, programming, and content valuation for the global audience.
This is Estoy Vivo's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Estoy Vivo travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Spain as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. La 1, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Spain. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Estoy Vivo.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Spain to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Estoy Vivo from partners like La 1.
Studios in Spain are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Estoy Vivo? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Spain, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as La 1 to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Spain. Contact us now to leverage a return-focused selection criteria for title acquisition from La 1 by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Estoy Vivo. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as La 1 to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Estoy Vivo), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as La 1 by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Estoy Vivo, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular La 1‘s Estoy Vivo is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for La 1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Estoy Vivo, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Paranormal Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:01 p.m. PST using television demand analytics from Parrot Analytics for Estoy Vivo in Spain. We provide our partners with smart content expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.