The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're in the business of making content-related decisions, you need to pay attention to the audience demand metrics of your existing and prospective titles. Using Parrot Analytics demand data for "Euphoria" in Spain for March 2024, we highlight some key questions that entertainment executives must consider when using this data for decision making:
1. How does my content's level of demand compare to other titles in its genre, and in its region of popularity? Because "Euphoria" ranks at the 99.2nd percentile in the drama genre in Spain, this indicates higher than average demand levels than 99.2% of all other titles in Spain's drama category. This high level of demand bodes well for the series' popularity and helps to make it a strategic asset for any platform this show is available on in Spain.
2. What is the trending level of demand for my content? The demand for "Euphoria" in Spain has increased by 6.8% in March, signifying the show's popularity is still rising. This trend is good news since it will help derive more value from the show, and it will give it a competitive edge over other titles available in the same category or genre.
3. How does my content perform globally compared to other shows? "Euphoria" ranks at 15.9 times the average TV show demand in the US, which validates the high level of popularity of the show globally. This information is especially useful for SVOD platforms looking to expand their reach beyond their domestic audiences and aim for a more international audience with global appeal demand data. It also gives insights into other markets where the franchise potential has not been fully utilized.
4. How does the demand performance for my content compare to previous periods? A comparison between the performance of "Euphoria" on a rolling year basis vs the last 30 days shows that its peak demand was 13.4 times the average over the course of the entire year, while it peaked at 14.6 times the average demand in the last 30 days, reflecting a 9.0% increase in popularity. This trend favors the show's marketability and programming potential.
5. How does my content perform in comparison to other shows fans of "Euphoria" also like? Knowing the list of other shows that fans of "Euphoria" like, such as "House Of The Dragon," "Succession" and "The Handmaid's Tale," can help inform content acquisition decisions to expand your platform's catalog with content that will equally appeal to these existing audiences and their similar tastes.
Considering demand data is an excellent approach to valuing content since it enables you to quantify the dollar value contribution of any content to any platform, in any region. For instance, with 10.0 times the audience-demand rate of the average show in Spain over the last 30 days, "Euphoria" is a highly-valued asset since only 2.7% of all TV shows have that level of demand data.
In conclusion, Consumer demand data provides us with unprecedented insight into what shows and genres are in demand and how they are performing. The insights gleaned from this demand data enable professionals and executives to make informed content-related decisions, whether that is in content creation, acquisition, financing, syndication, licensing and distribution, or marketing. By understanding what is resonating with audiences globally, content creators, platforms, or networks can gain a crucial competitive edge that positions their brand to benefit the most from the current trends and preferences of their customers.
Euphoria's travelability to Spain in the last 30 days is 39%, which means that the audience demand for Euphoria is 39% of the demand in its country of origin, United States. Click through to another market to discover how well Euphoria travels internationally.
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Acquire the best shows from partners such as HBO to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Euphoria), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Euphoria is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Euphoria, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Life Story), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:01 p.m. PST using global demand datasets from Parrot Analytics for Euphoria in Spain. We provide our partners with essential television know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.