The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives working in the industry, it's essential to have an understanding of market trends and popular content in specific regions. Fortunately, there are various tools available that can help with these types of market analyses. At Parrot Analytics, we provide demand data that can help executives make more informed content acquisition, distribution, programming, or production decisions.
One example of demand data would be audience demand data for the TV series "Eureka" in Spain for the month of March 2024. This data reveals that "Eureka" has 2.9 times the audience demand of an average show in Spain, making it an excellent investment for anyone looking to acquire content in the Spanish market. By comparison, only 8.6% of all TV shows have this level of demand.
Furthermore, demand for this series saw a 5.7% increase during March, indicating the popularity of the show is still growing in Spain. However, it is interesting to note that demand for "Eureka" has been decreasing compared to its demand of 3.6 times the average over the last 90 days.
Understanding how "Eureka" compares to similar titles within the romantic genre shows that "Eureka" has higher demand than 97.7% of all genre titles in Spain. This information can be used by content distributors and programmers to understand the Spanish market's preferences and which genres are more successful in that region.
Analyzing the Parrot Pulse for "Eureka" reveals insights into the show's global market performance across six dimensions. Firstly, the audience demand for "Eureka" across all platforms is good. Secondly, "Eureka" has okay travelability, meaning its international demand is not as high as its home market, the United States, but still decent. Thirdly, the longevity of "Eureka" is good, indicating that the audience is maintaining their interest in the show over time. Fourth, its momentum, the pace of growth, is good as well. Finally, its franchisability (spin-off potential) is okay, and its reach (the number of people expressing demand for a show) is good.
Demand data can also help executives understand how well "Eureka" is performing in specific regions around the world. For example, by examining the top ten global markets where "Eureka" is most in-demand over the last 30 days, we find that "Eureka" outperformed the demand of the average TV show in each of these markets. The United States is "Eureka"'s number one market globally. The show achieved an outstanding audience demand of 5.7x in the United States, making it a top-performing show in the US.
Finally, demand data can help with content valuation. By understanding how much audience demand there is for a title, a content provider, or a distributor can make informed decisions on licensing or producing content. In the case of "Eureka," its high demand in the Spanish market indicates that it would be a sound investment for anyone looking to acquire content in that region.
Eureka's travelability to Spain in the last 30 days is 30%, which means that the audience demand for Eureka is 30% of the demand in its country of origin, United States. Click through to another market to discover how well Eureka travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular syfy‘s Eureka is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for syfy and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Eureka, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 18, 2024, 2:04 p.m. PST using demand analytics from Parrot Analytics for Eureka in Spain. We provide our partners with deep TV workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.