The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive working at a streaming service or any entertainment-related company, it is important to use audience demand data to make informed decisions about content valuation, acquisition, distribution, and programming. The insights from demand data can help in understanding audience preferences and trends, as well as identifying opportunities for growth and expansion in different markets. The analysis of "Family Guy" in Spain for March 2024 provides several examples of how demand data can be harnessed to make strategic decisions.
Firstly, content valuation is one area where demand data can be leveraged. Based on audience demand data, Parrot Analytics has an economic valuation system for measuring each show's dollar value contribution to any platform in any region. In the case of "Family Guy" in Spain, the show has 12.6 times the audience demand of the average show in the country over the last 30 days, indicating that it has outstanding demand. As a TV executive, analyzing such metrics, you can use audience demand data to value content, assess the value of a title, or estimate exclusive content's value. The data can provide insight into how a TV series drives engagement, what genres are resonating with your target audience, and how to increase subscriber acquisition or retention.
Secondly, the metadata reveals that compared to the past 90 days, "Family Guy" has decreasing demand. As a TV executive, examining this change in demand can help to better understand the show's audience and audience behavior. While the audience demand is still great, the executive may decide to optimize the marketing campaign to make it more attractive or consider content recommendations to enhance audience engagement. Analyzing the show's target audience and understanding their preferences is crucial in retaining them and acquiring new subscribers.
Thirdly, identifying shows that have similarities to "Family Guy” can assist TV executives in making acquisitions or programming decisions. For instance, the related titles that fans of "Family Guy" also like are critical in guiding decision-making processes concerning the production of upcoming TV shows. Understanding the content that fans of "Family Guy" enjoy helps to understand the audience's taste and preferences and can guide the decision-making process.
Fourthly, the demand data reveals that "Family Guy" has higher demand than 99.7% of all comedy titles in Spain. Understanding the genre's demand data is beneficial in making informed content decisions. Data insights on the genre-specific audience demand allow TV executives to estimate the type of content that will attract and retain their subscribers. The data can also provide insight into what type of programming the executives should aim to acquire to attract specific types of audiences.
Lastly, the global market performance and local trends of 'Family Guy' can assist executives in making informed decisions. By examining the top 10 global markets where "Family Guy" is most in-demand over the last 30 days, executives can evaluate the show's performance, popularity, and demand across different markets. These data insights will help TV executives to optimize their acquisition and distribution strategies in each country, allowing for maximum return on investment.
In conclusion, audience demand data is a powerful resource that TV executives can employ to make strategic decisions about content valuation, acquisition, distribution, and programming. Demand data informs content valuation and provides valuable insight into audience behavior, taste, preferences, and trends in different markets globally. Harnessing these insights will lead to data-driven decisions that help companies grow, which is the ultimate goal.
Family Guy's travelability to Spain in the last 30 days is 34%, which means that the audience demand for Family Guy is 34% of the demand in its country of origin, United States. Click through to another market to discover how well Family Guy travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Family Guy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Family Guy, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 18, 2024, 2:03 p.m. PST using global television demand datasets from Parrot Analytics for Family Guy in Spain. We provide our partners with smart entertainment industry capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.