The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives in charge of acquiring, distributing or programming content could benefit from harnessing demand data in their decision-making process. Let's look at how this type of data can inform strategic content decisions using "Fantastic Duo" as an example:
1. Content Valuation: How much is "Fantastic Duo" worth?
By utilizing Parrot Analytics' content valuation system, based on global content demand and supply, one can reveal the dollar value contribution of any television series to any platform in any region. Based on the demand data for "Fantastic Duo" in Spain during February 2024, we can assess that this TV show has 3.1 times the average audience demand for a TV series in Spain, indicating good demand. By examining past demand, we can see that the demand has decreased recently. However, the show is in the 98.8th percentile in the variety genre, highlighting that the show has better demand than 98.8% of all variety titles in Spain. Although its travelability is low, Spanish audience demand for "Fantastic Duo" was 178% of the demand in its country of origin, South Korea. This data suggests that the show has some value in Spain and could be a good acquisition for any platform.
2. Demand informs programming decisions:
By using demand data, entertainment executives can make more informed programming decisions. For example, during mid-February in Spain, we see a spike in demand for "Fantastic Duo" indicating an opportune time to increase promotion for the show or schedule better air times. The data can also serve to help entertainment executives discover new content that has similar elements to "Fantastic Duo," attracting additional audiences, thereby increasing the show's appeal and value.
3. Competitive benchmarking & Acquisitions:
Comparing the domestic and global performance of "Fantastic Duo" to other TV series available in the market can guide acquisition and licensing decisions. In terms of global demand, "Fantastic Duo" outperforms the average TV show in the top 10 global markets, meaning that it has the potential for future growth in those markets. However, demand in some of the priority markets such as South Korea, India, Pakistan, and Nigeria are only "okay", so potential international partners need to look at the data and weigh the cost vs. potential revenue generated.
4. Franchisability & Spin-offs:
The poor franchisability score for "Fantastic Duo" suggests that the potential for it to create a spin-off franchise or become a franchise itself is low. This could lead entertainment executives to instead invest their time and resources in other TV series that show better potential for spin-offs or franchising.
5. Subscriber Acquisition & Retention:
By looking at the data and comparing "Fantastic Duo" to other TV series in the market, entertainment executives can tailor their efforts to acquire new subscribers or retain current ones. For example, if further data analysis shows that "Fantastic Duo" has a dedicated but small fandom, entertainment executives may choose to promote other TV series with broader appeal to attract and retain a larger subscriber base.
Overall, the demand data for "Fantastic Duo" provides valuable insights for entertainment executives. By leveraging this data, they can make more informed decisions about content acquisition, programming, and distribution. Not only does this help increase the potential revenue from content, but it can also prevent missteps in the market that can waste valuable resources.
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Our TV audience measurement dataset is truly global. Discover how popular Seoul Broadcasting System‘s Fantastic Duo (판타스틱 듀오) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Seoul Broadcasting System and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fantastic Duo (판타스틱 듀오), for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Music Variety), using our globally standardized Demand Expressions® metric.
This page has been changed on April 19, 2024, 2:01 p.m. PST using demand datasets from Parrot Analytics for Fantastic Duo (판타스틱 듀오) in Spain. We provide our partners with comprehensive television capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.
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