The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at an OTT or SVOD platform, you can use demand data to make more informed content decisions and programming decisions. Parrot Analytics content valuation system can be used to reveal the dollar value contribution of any title, to any platform, in any region.
For instance, looking at the example of Farscape in Spain in March 2024, we can see that the show is doing well in terms of audience demand. It has 4.5 times the audience demand of the average show in Spain over the last 30 days. Only 8.6% of all TV shows have this level of demand, which indicates the show is in high demand. Additionally, demand for this show has been increasing recently as compared to its demand of 3.7 times the average over the last 90 days. This insight can be used to price the title and assess its value contribution to the platform.
You can also use demand data to uncover which other titles are performing well among Farscape's audience. From the example above, For All Mankind, Stargate SG-1, and The Simpsons are among the titles that perform well with Farscape's audience. Experts can leverage this insight and acquire these titles whose demand will likely be strong, as they have a similar audience and may share common themes.
Furthermore, looking at the show's global demand across various dimensions, you can use the Parrot Pulse to measure the performance of the show across various dimensions, such as travelability and franchisability. The show has a global audience demand across all platforms, although travelability is weak. This indicates its international demand relative to its home market. The show's longevity is excellent, while its momentum is outstanding. Finally, the show's franchisability and reach are good, which further showcases its potential to generate future revenue.
You can also use demand data to make informed acquisition and distribution decisions. Using the example of Farscape, which is in high demand in many countries such as Australia, you can maximize acquisition spending, increase distribution potentials, and better understand which regions have high demand and better allocate marketing spend to these territories. By understanding the show's demand in different regions, you could be in a position to make more informed acquisition decisions and thereby increase the likelihood of success.
Finally, demand data can help with subscriber acquisition and retention. As an executive of a TV network, SVOD platform or pay TV network, you can use this data to identify which titles should be added to the platform to attract new subscribers and which content is most popular among existing subscribers to reduce churn. In the case of Farscape, the show is doing particularly well in the United States and Australia, contributing to its global audience demand. By understanding the show's performance in different markets, executives can make informed audience retention and acquisition decisions.
In conclusion, demand data provides key insights into the audience's interests, making it easier for executives to make informed content decisions, acquisition, distribution, and programming decisions. Ultimately executives can use these insights to make more informed and data-driven business decisions, thereby increasing the likelihood of success.
Farscape's travelability to Spain in the last 30 days is 48%, which means that the audience demand for Farscape is 48% of the demand in its country of origin, Australia. Click through to another market to discover how well Farscape travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nine Network‘s Farscape is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nine Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Farscape, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 17, 2024, 2 p.m. PST using tv demand data from Parrot Analytics for Farscape in Spain. We provide our partners with extensive subscription-video-on-demand expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.