The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive working at any type of platform or network in Spain, you probably want to know as much as you can about what TV shows are most popular and why. Fortunately, you can use demand data to inform your decision making. Let's take a closer look at "Festival Viña Del Mar" to see how this works.
First, it's vital to know how much demand the show is generating. Over the past 30 days in Spain, demand for "Festival Viña Del Mar" is 7.1 times the average show. That's good news, and it means that "Festival Viña Del Mar" is outperforming most other titles in the market, since only 8.6% of all TV shows have this level of demand.
Demand for "Festival Viña Del Mar" has also been increasing, as it was only 5.4 times over the past 90 days. However, it seems demand has since decreased by 94.6%. Over the past month, this show dropped across all categories, falling from its peak rank of #87 in Spain to being down 393 spots.
Another useful piece of information is the show's percentile rank. In March, "Festival Viña Del Mar" ranked at the 99.4th percentile for variety TV shows in Spain. This means that it has higher demand than 99.4% of all variety titles in the country.
To further determine the value of "Festival Viña Del Mar," it is possible to analyze its global performance using the Parrot Pulse. Based on this measure, we can see that while its worldwide audience demand is good, its travelability is only okay, as the show's demand in Spain was just 29% of the demand it received in Chile, its country of origin. This indicates that the show is less able to travel internationally. However, "Festival Viña Del Mar" does have exceptional longevity, momentum, good franchisability, and okay reach, suggesting it is a strong contender for global audiences.
Furthermore, examining the show's demand statistics across different markets can reveal where it is most popular. For "Festival Viña Del Mar," Chile is the number one global market, where demand is outstanding. In Mexico, too, demand is outstanding. Similarly in Argentina, United States, and Colombia demand is outstanding. In Spain, however, demand is considered to be good.
Lastly, there is evidence to support "Festival Viña Del Mar" as an increasingly popular show for Spanish audiences. Comparing its performance over the last 30 days to its performance over the last year shows a 9.0% increase in peak demand, which is now 12.1 times the average over the last 30 days. Additionally, the average demand during the last year was 4.9 times the average; over the past month however, demand was 7.1 times the title average. This indicates that the show is growing more popular over time in Spain.
In conclusion, analyzing demand data for "Festival Viña Del Mar" can help entertainment executives working at OTT, SVOD, production companies, etc. to make informed content and acquisition decisions. It provides insight into where the show is most popular, its travelability, and ranks it against similar titles in different markets. By leveraging this information, it is possible to determine the value of the TV series, assess its ability to attract and retain subscribers, and inform the development and distribution of its content over time, either in Spain or elsewhere.
Festival Viña Del Mar's travelability to Spain in the last 30 days is 28%, which means that the audience demand for Festival Viña Del Mar is 28% of the demand in its country of origin, Chile. Click through to another market to discover how well Festival Viña Del Mar travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TVN Chile‘s Festival Viña Del Mar is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TVN Chile and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Festival Viña Del Mar, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Music Variety), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:04 p.m. PST using television demand metrics from Parrot Analytics for Festival Viña Del Mar in Spain. We provide our partners with valuable media industry competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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