The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed decisions about content, acquisition, distribution, and programming. One way to do that is by using demand data. Let us look at how the demand data for "For All Mankind" for the month of March 2024 in Spain, provided by Parrot Analytics, can help you make informed decisions.
Content Valuation: Demand data helps to determine how much a TV series is worth in a particular market. Parrot Analytics generates an accurate dollar value for any title for any platform in any region. By using the demand data for "For All Mankind," you can accurately determine the economic value of this title in Spain. For instance, with demand for "For All Mankind" 14.7 times the average show in Spain over the last 30 days, it is clear that the show is in high demand in the market.
Acquisition and Distribution Decisions: By analyzing the demand data of "For All Mankind" in different markets, you can determine which markets you want to target for acquisition or distribution. The Parrot Pulse, which measures the global performance across six dimensions, shows that "For All Mankind" outperforms the demand of the average TV show in all of the top 10 global markets, including the United States and the UK. This demand data demonstrates that the show is popular internationally, and you can target these markets for acquisition or distribution.
Programming Decisions: Demand data is an excellent tool for making effective programming decisions. By analyzing the demand data for "For All Mankind," you can determine the best programming strategy. For instance, you can examine the demand for a particular TV show over time to see if it is increasing or decreasing. In the case of "For All Mankind," although its demand peaked at 22.3 times the average over the course of an entire year, it peaked at 15.1 times the average in the last 30 days, indicating that the show is still on the rise in popularity.
Content Decisions: Analyzing the demand data for specific content can help with content decisions. You can identify the most popular genres in the country to determine what content to produce, acquire, or develop. For instance, the demand data for "For All Mankind" indicates that it has exceptional demand in the drama genre in Spain. This information can help you decide the type of content to acquire or produce.
Subscriber Acquisition and Retention: Understanding what is driving demand can help with subscriber acquisition and retention. By examining the demand data for the show, you can determine which titles to acquire to attract new subscribers and which titles to retain to keep the current audience happy. In the case of "For All Mankind," the demand has been increasing in the last 30 days, indicating that the title is still attracting new subscribers to the platform.
In conclusion, demand data is a powerful tool that can help entertainment executives make informed decisions. By analyzing the demand data for "For All Mankind" in Spain in March 2024, you can make better decisions about content, acquisition, distribution, and programming. Understanding the demand for a title and its trends can also help with content valuation. With Parrot Analytics' demand data, you can make decisions based on accurate dollar valuations of titles in specific markets.
For All Mankind's travelability to Spain in the last 30 days is 66%, which means that the audience demand for For All Mankind is 66% of the demand in its country of origin, United States. Click through to another market to discover how well For All Mankind travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Spain as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Apple TV+, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Spain. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as For All Mankind.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Spain to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as For All Mankind from partners like Apple TV+.
Studios in Spain are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for For All Mankind? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Spain, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Apple TV+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Spain. Contact us now to leverage a return-focused selection criteria for title acquisition from Apple TV+ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as For All Mankind. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. For All Mankind), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Apple TV+ by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as For All Mankind, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s For All Mankind is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for For All Mankind, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:01 p.m. PST using global tv demand data from Parrot Analytics for For All Mankind in Spain. We provide our partners with far-reaching SVOD expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.