The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive making content, acquisition, distribution, or programming decisions, understanding audience demand data can help you make more informed decisions. By analyzing the demand data for "Foundation" in Spain during February 2024 and leveraging the insights provided by Parrot Analytics' content valuation system, you can gain a competitive edge and make data-driven decisions.
Firstly, content valuation uses demand data to answer questions such as, "how much is my series worth?" and "what is the baseline value of a title?" Based on the information provided, "Foundation" is an exceptional title. It has 14.1 times the audience demand of the average show in Spain over the last 30 days, and it achieved the peak rank of #49 in Spain. In addition, it ranks at the 99.8th percentile in the drama genre, indicating higher demand than 99.8% of all drama titles in Spain. This data suggests that "Foundation" can be considered a strategic asset for a streaming platform and has a high valuation.
Secondly, demand enables global IP valuation. You can use demand data to determine what content is most popular in your market or on a global scale. For example, "Foundation" has exceptional demand globally, and it outperforms the demand of the average TV show in the top 10 global markets where it is most in-demand. This information can help you determine how much your content is worth to another streaming platform and identify opportunities to expand your global reach.
Thirdly, demand data can inform scalable concept testing and decisions concerning supply and demand. For instance, since "Foundation" fans also enjoy shows like "Ahsoka", "Loki", and "Star Trek: Lower Decks", you can determine what type of content exhibits an opportunity to acquire or produce, or get insights into how upcoming productions can be optimized for success by leveraging the elements that fans enjoy the most.
Fourthly, demand data can be used to inform subscriber retention and acquisition strategies. By understanding what titles can retain current audiences or grow subscribers, executives can make informed decisions on which titles to buy and where to invest their marketing dollars. For instance, "Foundation" has been increasing in popularity over the last 30 days in Spain, indicating an opportunity to acquire the show to attract and retain subscribers.
Lastly, demand data can be used to help with competitive benchmarking and optimal release strategy. Executives can get an idea of their show's performance relative to the market average, as well as uncover under-monetized titles and show demand for a series that is growing. "Foundation" has a good demand momentum, which can inform its release strategy. Additionally, by examining the show's success in different regions, executives can also identify the best release strategy for different markets.
In conclusion, the demand data for "Foundation" in Spain during February 2024 can provide valuable insights for entertainment executives. The information can be used to inform content valuation, evaluate global IP, scalable concept testing, supply and demand, and subscriber retention and acquisition strategies. Moreover, it can help with competitive benchmarking, optimal release strategy, and uncover under-monetized titles. Parrot Analytics' content valuation system, driven by global audience demand and supply, can enable better decision-making, giving entertainment executives a competitive edge in today's ever-changing market.
Foundation's travelability to Spain in the last 30 days is 71%, which means that the audience demand for Foundation is 71% of the demand in its country of origin, United States. Click through to another market to discover how well Foundation travels internationally.
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Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Foundation), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Apple TV+ by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Foundation is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Foundation, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on March 18, 2024, 12:42 p.m. PST using demand analytics from Parrot Analytics for Foundation in Spain. We provide our partners with extensive content know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.