The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can leverage demand data to make more informed decisions on content valuation, acquisition, distribution, and programming. The demand for a show like "Fresh Off The Boat" can inform strategic decision-making in the following ways:
1. Content Valuation: You can use demand data to determine how much the show is worth in any given market and estimate its ROI for any platform. In evaluating content libraries, you can unbundle the value of content on any streaming service.
2. Acquisition: Using demand data, you can assess the value of a series as an acquisition-driving or churn-reducing title. You can identify which type of content exhibits opportunities to acquire or produce and make decisions based on what types of content resonate the most with a specific audience.
3. Programming: You can optimize the release strategy and pricing of the content by analyzing demand data. This will reveal the best release strategy for a show based on the demand in a specific market or region.
4. Distribution: You can use demand data to determine which platforms to target for distribution of your content. The data can help to assess the platform and network fit of a title, which is essential in making informed distribution decisions.
Using "Fresh Off The Boat" as an example, you can see how demand data informs strategic decision-making. In Spain, the show has 5.0x the audience demand of an average show, and over the past 30 days, its demand is increasing. This information can be used to assess the show's worth and determine the ROI that it can bring for any given platform.
It can also help in making acquisition decisions based on the show's ability to drive subscriptions and mitigate churn. The information on the show's longevity and momentum can inform programming decisions, while the information on the top 10 global markets where it is most in-demand can inform distribution decisions.
Using demand data, the show's peak demand is 7.5x the average for the past 30-days, indicating an increase in popularity. Also following the show to China, where audience demand is outstanding at 10.3x, means it can be a great title for global expansion.
Demand data helps to answer important questions like what genres are resonating the most with your current audience, how effective is the marketing campaign around a show, and the best genre to focus on to attract new subscribers.
In summary, leveraging demand data enables TV executives to make more informed decisions for their businesses and customers and provides insights that are essential for content valuation, acquisition, distribution, and programming.
Fresh Off The Boat's travelability to Spain in the last 30 days is 9%, which means that the audience demand for Fresh Off The Boat is 9% of the demand in its country of origin, United States. Click through to another market to discover how well Fresh Off The Boat travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Fresh Off The Boat is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fresh Off The Boat, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been amended on April 17, 2024, 2:03 p.m. PST using tv demand data from Parrot Analytics for Fresh Off The Boat in Spain. We provide our partners with far-reaching television series capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.