The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data can play a crucial role in helping entertainment executives make more informed content decisions. A great example of how detailed demand data can influence your decision-making process is by analyzing the show "Fringe" in Spain for the month of February 2024. By using our data and insights, entertainment executives can gain a better understanding of how demand relates to content valuation, which can offer invaluable information when making acquisition, distribution or programming decisions.
With 3.9 times the audience demand of the average show in Spain over the last 30 days, demand for "Fringe" is good. This data is a great indicator of the potential success of the show in Spain. Moreover, compared to its demand of 3.4 times the average over the last 90 days, demand for this show has been increasing recently, giving more confidence in its potential to grow in the Spanish market.
Additionally, content valuation, one of the most significant parts of any entertainment executive's strategy, can be based on demand data. Our content valuations system calculates the ROI of a specific title and predicts its ability to attract new subscribers and reduce churn. So, if you are an acquisition decision-maker looking to predict the value of a title, our content valuation system, which is powered by global content demand and supply, can provide you with a good starting point.
The Parrot Pulse for "Fringe" measures its global performance across six dimensions, including reach, longevity, travelability, momentum, franchisability, and demand. The great news for the show is that it achieved outstanding demand across the world, with an excellent demand in its country of origin, the United States. Travelability, which is an important indicator of international demand, scored outstandingly. Its longevity, momentum, franchiseability and its reach are also outstanding. These data points can provide executives with a comprehensive overview of the success of the series and make strategic decisions with the show’s insights in mind.
Regarding content, executives can use our demand data to compare its performance across various markets. According to our data, "Fringe" has shown outstanding demand across all of its top 10 global markets, with the United States being the most in-demand. This data reassures executives that viewers will be intrigued and engaged by the show, in Spain, or globally.
Another crucial component executives can extract from the data is audience engagement trends, which can be used to assess the effectiveness of any marketing campaigns around a show. As per our report, "Fringe" showed a decline in audience demand in February by 18.2% but ended on a high note with a significant demand spike towards the end of the month, which suggested the public found a renewed interest in the series.
Finally, by undertaking the analysis of the show on a 1 year rolling basis, executives can observe patterns over extended periods and identify long-term trends. In our case, "Fringe" had increased its popularity in the last 30 days, indicating that the show is becoming more and more popular.
In summary, by leveraging demand data, executives can make informed content decisions around content acquisition, distribution, or programming compared to relying solely on their creative instincts. Demand data provides a factual basis for assessing the value of the content. It helps to determine how much to spend on specific content titles and inform where to focus investments to maximize future opportunities. By looking deeper into insights like global performance, engagement trends, and viewership behavior, entertainment executives can make smart, data-driven business decisions that help ensure a hit series.
Fringe's travelability to Spain in the last 30 days is 37%, which means that the audience demand for Fringe is 37% of the demand in its country of origin, United States. Click through to another market to discover how well Fringe travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Fringe is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fringe, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 28, 2024, 3:50 p.m. PST using global television demand datasets from Parrot Analytics for Fringe in Spain. We provide our partners with far-reaching TV capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.