The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can be used to make more informed content decisions regarding acquisition, distribution, programming, and content valuation. Taking a look at the analysis of "Futurama" for the month of October 2023 in Spain, we see how demand data can provide valuable insights that can help shape strategic decision-making.
Firstly, the demand for "Futurama" is outstanding, with 11.0 times the audience demand of the average show in Spain over the last 30 days. This data would be useful for content valuation purposes, as it indicates the show's worth and revenue potential to a platform or network. By analyzing the demand data, you can determine the ROI a specific title will bring for any given platform, and assess a TV series' ability to drive subscriptions and mitigate churn.
Furthermore, examining "Futurama" in relation to its peak rank, rank change, genre percentile, and audience interests provides useful insights to inform content acquisition and programming decisions. For example, knowing that "Futurama" has a higher demand than 99.6% of all comedy titles in Spain can help an executive decide whether to acquire similar comedy series. The audience interest in similar shows like "The Simpsons" and "South Park" might also suggest the acquisition of further adult animation.
Additionally, analyzing the demand data can help executives understand the global audience for a show and identify target markets for distribution. In the case of "Futurama," the show outperforms the demand of the average TV show in the United States, United Kingdom, Canada, Australia, Czechia, Russia, New Zealand, China, and Germany. This data would be useful for executives looking to expand the show's distribution overseas for revenue purposes, by identifying the countries that express the most demand.
Moreover, the demand data can highlight the momentum, travelability, longevity, franchisability, and reach of a show, helping executives gauge its potential future audience and sustainability. For instance, "Futurama" has exceptional scores across most criteria, particularly momentum and travelability.
Lastly, demand data can be used to determine the optimal release strategy and pricing for a show, uncover under-monetized titles, and inform competitive benchmarking. By doing so, executives are able to effectively allocate budgets to content investments to maximize revenue and minimize risk.
In conclusion, demand data is crucial for entertainment executives to make more informed content decisions, from acquisition to distribution, programming, and content valuation. By analyzing data on shows like "Futurama," executives can obtain valuable insights to shape their strategic decision-making, optimize revenue, and mitigate risk.
Futurama's travelability to Spain in the last 30 days is 38%, which means that the audience demand for Futurama is 38% of the demand in its country of origin, United States. Click through to another market to discover how well Futurama travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Futurama, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been adjusted on Dec. 2, 2023, 1 p.m. PST using television demand metrics from Parrot Analytics for Futurama in Spain. We provide our partners with essential entertainment industry analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.