The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is becoming increasingly valuable for entertainment executives who are looking to make the best decisions possible regarding content selection, acquisition, distribution, and programming. Leveraging demand data, content creators, distributors and broadcasters can make more informed decisions about the shows or movies they produce, acquire, distribute or air on their platforms whether linear or SVOD. An example of how demand data can be used in this context is analyzing the March 2024 audience demand for the Spanish market of the children's TV series, "Galinha Pintadinha.”
Content valuation is one of the primary ways that demand data can be leveraged to help executives determine the suitability of content for their platform. Through a detailed analysis of global content demand and supply, Parrot Analytics' content valuation system is based on demand data, specifically providing insights into how much a title is worth to a streaming platform, taking into account regional and platform-specific audience demand data, among other factors. In the case of "Galinha Pintadinha," we can see that the show has exceptional audience demand, with 11.9 times the audience demand of the average show in Spain over the last month. This suggests that the show has a high valuation, and is a strategic asset for any entertainment executive interested in targeting the family market.
Executives can also use demand data to help with subscriber acquisition and retention. By analyzing which titles are in high demand, executives can tailor their content strategy to cater to their target audience more effectively. For example, if executives are interested in retaining the current audience of their platform happy, they can analyze what titles are popular with subscribers, such as "Galinha Pintadinha," and use this information to guide their content acquisition decisions. Alternatively, if executives are interested in exploring new markets, such as the family entertainment market, they can examine how shows like "Galinha Pintadinha" perform internationally and use this insight to grow their audience.
Executives can leverage demand data to strategically make acquisition decisions, such as purchasing individual titles or entire content libraries. By knowing the value that a specific title or library is likely to bring to their platform, executives can evaluate these opportunities more effectively. For example, Parrot Analytics can help executives estimate the monetary value contribution of any title, to any platform, in any region. Insights like these are critical for executives as it allows them to make data-driven decisions when it comes to their acquisition strategy.
Demand data can also help executives to map local whitespaces and gauge the popularity of different genres of content in different markets. Using demand data, entertainment executives can discover new opportunity markets for content distribution, or track how a series is performing in a given market compared to others globally. For example, "Galinha Pintadinha" ranks at the 99.5th percentile in the family genre in Spain, indicating that it has higher demand than 99.5% of all family titles in Spain.
Another crucial aspect of demand data that executives can use is to improve their decision-making about programming and distribution strategies. By analyzing which titles are being viewed more frequently, executives can optimize their release strategy and pricing, determine the best distribution channels for the show, and estimate the value of exclusivity. For instance, Parrot Analytics can help executives determine the show's performance across six dimensions using the Parrot Pulse, including travelability, reach, momentum, and franchisability, in addition to other user-defined dimensions, providing critical insights for optimization and strategy.
Overall, demand data's growing importance is an exciting opportunity for entertainment executives. With access to in-depth audience insights through demand data, industry leaders have the ability to target and optimize effectively, leading to increased revenue and more satisfied customers. In the context of "Galinha Pintadinha," entertainment executives have an excellent opportunity to leverage audience demand to create innovative acquisition, programming, and distribution strategies that will enable them to be successful in Spain, the show's latest market.
Galinha Pintadinha's travelability to Spain in the last 30 days is 50%, which means that the audience demand for Galinha Pintadinha is 50% of the demand in its country of origin, Brazil. Click through to another market to discover how well Galinha Pintadinha travels internationally.
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Acquire the best shows from partners such as youtube to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Galinha Pintadinha), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as youtube by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular youtube‘s Galinha Pintadinha is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for youtube and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Galinha Pintadinha, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 18, 2024, 2:03 p.m. PST using global demand analytics from Parrot Analytics for Galinha Pintadinha in Spain. We provide our partners with meaningful subscription-video-on-demand analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.