The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content executives who are looking to make informed decisions about their content will find demand data insightful. An analysis of "Ghost in the Shell: Sac_2045" in Spain provides a good example of how demand data can be used to inform content-related decisions.
Firstly, a content executive can use demand information to perform content valuation. By measuring audience demand, a TV executive can determine the dollar value of a specific title on a given platform. The valuation also reveals the contribution level of each title, helping executives to allocate marketing budgets and determine production and acquisition budgets. For instance, "Ghost in the Shell: Sac_2045" has 2.3 times the audience demand of the average show in Spain over the last 30 days, which is a good baseline for determining the worth of the series.
Secondly, demand data can be used to make more informed content acquisition decisions. For a content series distributor or a TV network executive, for example, they can measure the demand "Ghost In The Shell: Sac_2045," the TV series's ability to drive subscriptions and retain viewers. With audience demand increasing by 56.3% in Spain, it suggests that the show may be a good fit or acquisition for companies looking to drive audience growth.
Thirdly, demand information can assist a content executive to identify geographic areas of high demand. For instance, "Ghost in the shell: Sac_2045" has strong demand in China, the United States, the Netherlands, Japan, South Korea, Finland, the United Kingdom, Canada, and Romania. By identifying these regions of high demand, the executive can plan distribution targets, such as marketing campaigns or exclusive distribution deals to maximize revenue.
Fourthly, demand data can be used by TV executives to make program scheduling decisions by comparing the demand level of a show with its competitors. As a result, the TV network executive can optimize the release strategy and offer a targeted pricing model.
Finally, executives can use demand data to inform programming decisions and identify what types of content exhibit opportunity to acquire or produce. This is because by comparing the audience demand for "Ghost in the shell: Sac_2045" with other TV series, executives can determine the show's relative popularity. Also, examining the other shows that fans of "Ghost In The Shell: Sac_2045" like can provide insight into programming decisions for TV executives.
In conclusion, demand data is a powerful tool for content executives looking to make more informed decisions. By analyzing audience data for shows such as "Ghost in the shell: Sac_2045," executives will have a better understanding of content valuation, acquisition decisions, distribution and programming decisions.
Ghost In The Shell: Sac_2045's travelability to Spain in the last 30 days is 117%, which means that the audience demand for Ghost In The Shell: Sac_2045 is 117% of the demand in its country of origin, Japan. Click through to another market to discover how well Ghost In The Shell: Sac_2045 travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ghost In The Shell: Sac_2045, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:03 p.m. PST using global demand metrics from Parrot Analytics for Ghost In The Shell: Sac_2045 in Spain. We provide our partners with smart television series analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.