The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content acquisition decisions, distribution decisions, and programming decisions. For instance, you can use demand data to understand the value of a TV series to your platform or network, or to assess the show's ability to attract and retain subscribers. In this article, we will use the example of "Goblin Slayer" in Spain in January 2024 to demonstrate how demand data can help inform decision-making.
Content Valuation:
Using demand data, you can estimate the value of "Goblin Slayer" to your platform or network. With 2.2 times the audience demand of the average show in Spain over the last 30 days, "Goblin Slayer" has good demand. Only 8.6% of all TV shows have this level of demand. We can also see that its demand of 2.4 times the average over the last 90 days has been decreasing recently. By understanding audience demand for "Goblin Slayer", you can calculate its ROI and assess its ability to drive subscriptions and mitigate churn.
Programming Decisions:
You can use demand data to decide how to program "Goblin Slayer" on your platform or network. For example, you can use the Parrot Pulse to track the global performance of "Goblin Slayer" across six dimensions, including audience demand, travelability, longevity, momentum, franchisability, and reach. In Spain in January 2024, "Goblin Slayer" achieved the peak rank of #594, but its rank dropped by 895 spots during January. You can also use the Parrot Pulse to compare the performance of "Goblin Slayer" on a rolling basis versus the last 30 days. By examining the top 10 global markets where "Goblin Slayer" is most in-demand over the last 30 days, you can identify where to focus your programming efforts.
Content Acquisition and Distribution:
Demand data can also inform your content acquisition and distribution strategy. For instance, the Parrot Pulse shows that "Goblin Slayer" has good travelability, meaning it has international demand relative to its home market in Japan. In Spain in January 2024, "Goblin Slayer" had demand that was 19% of the demand in Japan. Using demand data, you can identify where to acquire or distribute content based on its performance in specific markets. Additionally, you can use demand data to identify which titles to acquire or produce depending on what type of content is exhibiting an opportunity for acquisition or production.
Marketing Strategy:
Demand data can also help you optimize your marketing campaigns. For example, by analyzing the audience affinity of "Goblin Slayer", you can identify which TV shows, talent, or brands to partner with to expand your audience. You can also use demand data to optimize your pre-release marketing campaigns ahead of premieres.
In summary, demand data can help you to make more informed decisions regarding content acquisition, distribution, and programming, as well as inform your marketing and content valuation strategies. By analyzing the demand for a specific title like "Goblin Slayer", you can accurately calculate the show's value to your platform or network, decide how to program it, where to distribute it, and much more.
Goblin Slayer (ゴブリンスレイヤー)'s travelability to Spain in the last 30 days is 12%, which means that the audience demand for Goblin Slayer (ゴブリンスレイヤー) is 12% of the demand in its country of origin, Japan. Click through to another market to discover how well Goblin Slayer (ゴブリンスレイヤー) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AT-X and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Goblin Slayer (ゴブリンスレイヤー), for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2 p.m. PST using television demand analytics from Parrot Analytics for Goblin Slayer (ゴブリンスレイヤー) in Spain. We provide our partners with deep content insight to help them drive better and more informed content sales strategies. Contact us today to find out more.