The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive at an entertainment company, one can use demand data to make well-informed decisions related to programming, content valuation, distribution, and acquisition. Using demand data of "Golden Boy (Yali Çapkini)" in Spain in March 2024, we can explore how you can use demand data to make these decisions.
Content valuation is an essential component of any decision-making process related to programming or acquisition. Demand data can help you understand the value of a series or a library to a specific platform over time or globally. In this case, "Golden Boy (Yali Çapkini)" has a demand of 3.8 times the average show in Spain over the last 30 days, indicating its strong value proposition. Additionally, the Parrot Pulse ratings show that the show's global audience demand and travelability are outstanding and good, respectively. Furthermore, we can see that the show's franchisability and reach are good and okay, respectively.
Demand data can also help identify which content types have a high potential for acquisition or production. In this case, we see that "Golden Boy (Yali Çapkini)" is in the 98.4th percentile for the romance genre, indicating high demand among the audience interested in romance content in Spain.
Moreover, demand data can help identify a show's performance, detect trends, and identify opportunities to optimize the show's release strategy. The demand for "Golden Boy (Yali Çapkini)" in Spain decreased by 157.6% in March, and the show's rank dropped by 1150 spots during the same period. These fluctuations in demand indicate a trend that is essential to identify and carefully analyze to optimize release strategy in the future.
Finally, demand data can help identify and quantify the show's momentum. In this case, we see that the show has good momentum, indicating a pace of growth that is faster than the average show. We can also see that there was a spike in demand for "Golden Boy (Yali Çapkini)" in late March 2024, indicating a possible boost in the show's momentum.
In conclusion, demand data is an invaluable tool for TV executives. By analyzing demand data of "Golden Boy (Yali Çapkini)" in Spain in March 2024, we can determine the show's content valuation, identify potential acquisition opportunities, detect trends, and optimize the show's release strategy.
Golden Boy (Yali Çapkini)'s travelability to Spain in the last 30 days is 11%, which means that the audience demand for Golden Boy (Yali Çapkini) is 11% of the demand in its country of origin, Turkey. Click through to another market to discover how well Golden Boy (Yali Çapkini) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Star TV‘s Golden Boy (Yali Çapkini) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Star TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Golden Boy (Yali Çapkini), for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:02 p.m. PST using tv demand content analytics from Parrot Analytics for Golden Boy (Yali Çapkini) in Spain. We provide our partners with far-reaching entertainment industry know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.