The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive working at any part of the entertainment industry, be it TV series financing, content distribution, or a TV production company, you can use demand data from Parrot Analytics to make informed decisions that maximize financial return. Let's take a look at the 2024 Grammy Awards' month of February performance in Spain to illustrate how demand can inform these decisions.
One of the essential ways to use demand data is to value content, which in turn informs financial decisions about acquisitions and commissioning TV series creation. In this case, Parrot Analytics' demand data shows that the Grammy Awards achieved six times the audience demand of the average show in Spain in 30 days. Given that only 8.6% of all shows in Spain achieve this level of demand, it is considered good. Looking at the trend, we can see that the demand for the Grammy Awards has been increasing over the last 90 days, indicating a higher baseline value of the title.
As an executive, you can also use demand data for competitive benchmarking. Parrot Analytics' demand data shows that the show's demand increased in Spain by a remarkable 100.3% in February, with a travelability of good. This is an impressive feat for a show that originated in the United States. The show's longevity has been exceptional, meaning it has been able to maintain its audience demand over time. Additionally, it has impressive momentum and franchisability. This high demand performance gives the show a competitive edge over other TV shows in the reality genre, ranking at the 99.6th percentile in February.
For marketing, the demand data from Parrot Analytics can be useful in making informed pre-release marketing decisions. You can optimize your marketing campaign ahead of a show premiere based on the show's affinity analysis and quantify taste clusters.
Demand data is also insightful in understanding a show's travelability, which means understanding how well a show will perform globally. Parrot Analytics' demand data shows that the show has outstanding travelability, with 43% of its demand in Spain coming from its country of origin, the United States. Furthermore, the show outperformed the average TV show demand in its top 10 global markets, including the United States, Brazil, Nigeria, France, India, the United Kingdom, Mexico, Germany, and the Philippines, indicating that the show has significant potential for global expansion and monetization.
In conclusion, Parrot Analytics provides reliable, global demand data that can help guide strategic decisions across all areas of the entertainment industry. From content valuation and acquisition decisions to distribution decisions and programming decisions, understanding the audience demand for a show can help entertainment executives make informed choices that maximize their financial returns.
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Acquire the best shows from partners such as CBS to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Grammy Awards), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Grammy Awards, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Grammy Awards is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Grammy Awards, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Celebrity Reality), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2 p.m. PST using demand metrics from Parrot Analytics for Grammy Awards in Spain. We provide our partners with valuable television series analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.