The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For TV executives looking to make informed decisions on content, acquisition, distribution, programming and more, demand data can provide critical insights. By analyzing the real-time audience demand of a particular TV series like "Gran Hermano Argentina" and using it in conjunction with key performance indicators (KPIs), execs can make more informed strategic decisions. Here's how demand data can be utilized by a variety of stakeholders:
1. For an SVOD platform or linear/pay TV network, analyzing the demand data of "Gran Hermano Argentina" over the past 30 days can shed light on its popularity in Spain and globally. With 12.6 times more audience demand than the average TV show in Spain, it suggests that the Spanish audience is engaged with the show. Further analysis of its demand in other countries, such as Argentina and Uruguay, where it has exceptional demand, can help to identify potential markets to expand in or around the globe. By comparing its demand data to other reality shows and analyzing the trends over time, the platform or network can use the Parrot Analytics content valuation system to calculate the show's worth and its impact on their catalog.
2. A TV series financing company can use demand data like the Parrot Pulse for "Gran Hermano Argentina" to evaluate the show's potential return on investment. Metrics like travelability, longevity, momentum, spin-off potential, and average demand can help financiers to forecast how well a show will perform in their home market and potential international markets if they acquire it for distribution. The increased demand in Spain over the past 30 days may indicate that there is an increased appetite for reality television in Spain, and investing in the genre may lead to a higher ROI.
3. For a TV production company or studio, analyzing the demand for "Gran Hermano Argentina" in Spain and other top markets can help them make decisions about producing new content. For instance, there may be similar reality shows on air that are not performing well, but understanding what makes "Gran Hermano Argentina" successful can help companies incorporate those elements into their new series and optimize them for success. Analyzing the audience and the show's ability to travel to different markets can also help a production company identify potential spin-off series and franchising opportunities that they previously overlooked.
4. An entertainment talent agency can use the demand for "Gran Hermano Argentina" to highlight the popularity of talent associated with the show. For instance, they can use data to show an OTT platform or network that a particular actor or presenter featured on the show has a large and engaged following, thus making them a valuable asset for future productions. Analyzing the audience's affinity for specific talent and other shows they prefer can help the agency package their clients with complementary performers to widen their appeal.
5. For content distributors, analyzing the demand data of a show like "Gran Hermano Argentina" can help them make informed decisions about a title's worth and how to price it for distribution. The data can also help to understand which territories and platforms are the best-fit for the show and may be interested in acquiring it.
Overall, demand data can help provide crucial information to shape a variety of TV executives' strategic decisions. Using the Parrot Analytics' content valuation system can help to inform content valuation by measuring a show's worth and its impact on a particular platform. By analyzing metrics like travelability, longevity, momentum, spin-off potential, and average demand, TV executives can make informed content decisions and mitigate risks for their productions.
Gran Hermano Argentina's travelability to Spain in the last 30 days is 45%, which means that the audience demand for Gran Hermano Argentina is 45% of the demand in its country of origin, Argentina. Click through to another market to discover how well Gran Hermano Argentina travels internationally.
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Acquire the best shows from partners such as Telefe to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Gran Hermano Argentina), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Telefe‘s Gran Hermano Argentina is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Telefe and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gran Hermano Argentina, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Housemates Reality), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 29, 2024, 7:33 a.m. PST using global tv demand metrics from Parrot Analytics for Gran Hermano Argentina in Spain. We provide our partners with meaningful media industry competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.