The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data to inform content, acquisition, distribution and programming decisions is crucial. Let's take a look at how the demand data for "Gran Hermano Dúo" can be used to make informed decisions.
Firstly, understanding demand data can be used to help TV executives determine how much a show is worth. By measuring the audience demand for "Gran Hermano Dúo", executives can estimate its valuation and contribute to the long-term strategic planning of the show. For example, with 8.4 times the audience demand of the average show in Spain over the last 30 days, and only 2.7% of all TV shows having this level of demand, "Gran Hermano Dúo" has exceptional demand, which can indicate a higher valuation of the show.
Spanish television executives can use demand data to compare popular shows and genres with other countries and global markets. Demand data shows that "Gran Hermano Dúo" has high demand in Spain's reality genre. Executives can use this information to explore the opportunities to expand the show's reach in other countries with high demand for this type of reality content.
Furthermore, by examining the top 10 global markets where "Gran Hermano Dúo" is most in-demand over the last 30 days, TV executives can gain a better understanding of the potential for global expansion for the show. If the show's demand is high in particular regions, this could indicate that the show has international appeal and should be considered for distribution in those markets. For example, executives can consider "Gran Hermano Dúo" for distribution in Mexico, the second-highest ranking country for demand for the show after Spain.
Demand data can also inform programming decisions like what type of content to acquire or produce. The increasing demand for "Gran Hermano Dúo" in Spain during February 2024 is an indication of the popularity of the show. Thus it could be a good fit for other markets and audiences too, and executives can consider similar shows to expand the show's audience.
Finally, demand data can inform the platform fit and acquisition decisions. By understanding the audience demand data of different shows, TV executives can decide which genre or type of content should be acquired to increase audience engagement and retention. For example, by examining affinity analysis, executives can learn about the best talent, brands, or TV shows to expand their audience, acquire or retain subscribers.
In conclusion, Parrot Analytics demand data can be used to help TV executives make informed content, acquisition, distribution, or programming decisions. Understanding demand data can not only be used to value the show but also help content producers decide on which type of content to produce or acquire, which market to target, and which platform to finalize the show's release strategy. Audience demand helps in understanding a show's potential which can lead to more informed decisions.
This is Gran Hermano Dúo's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Gran Hermano Dúo travels internationally.
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Acquire the best shows from partners such as Telecinco to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Gran Hermano Dúo), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Telecinco‘s Gran Hermano Dúo is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Telecinco and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gran Hermano Dúo, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Housemates Reality), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 29, 2024, 4:42 a.m. PST using demand data from Parrot Analytics for Gran Hermano Dúo in Spain. We provide our partners with essential television capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.