The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are a content executive or decision-maker at an SVOD platform, distributor, or a production company, analyzing demand data for a show like "Halo" can be instrumental in making efficient and informed decisions. Firstly, you can use the demand data for "Halo" to estimate its content valuation for your platform. You can determine the Baseline Value of a title and how much global value it generates by quantifying its marginal revenue and calculating ROI using the demand data. In the case of "Halo," you can see that demand for this show has increased, and it's in the 99.6th percentile in the action genre for March 2024 in Spain, underlining its strong demand. You can use this information to estimate how much to spend on acquiring or investing in a show like "Halo," and how it could benefit your platform or company.
Secondly, you can identify the show’s potential for international expansion by using demand data to assess its travelability. In the case of "Halo," demand for the show in Spain is 56% of the demand in its country of origin, the United States, which indicates the show's international potential. Demand data can also highlight which regions need to be targeted for future content initiatives in the global marketplace.
Thirdly, demand data can assist with programming decisions for prospective shows. As seen in the case of "Halo," these insights into what fans of the series also enjoy can help narrow down the market and determine whether content is suitable. Given that fans of "Halo" also like titles such as "Monarch: Legacy Of Monsters" and "Foundation," it's clear that the show would be suitable for audiences interested in sci-fi and fantasy genres.
Fourthly, OTT platforms and broadcast networks can use demand data to ensure they are adequately marketing their content and can determine how effective their campaigns are. In the case of "Halo," demand for the show spiked in late March in Spain, indicating the show's marketing campaign had an effect, and it could be further optimized.
Lastly, analyzing the demand data for a show like "Halo" can assist with subscriber retention and acquisition. Network executives can determine which titles to buy for their SVOD services and determine which titles will keep their current audience happy or gain a new audience. In the case of "Halo," demand for the show is outstanding in markets such as the United States, Bulgaria, Australia, and Canada. Therefore, platforms and networks could target these markets with the content, increasing their chances of attracting a new subscriber base.
In conclusion, analyzing demand data for a show like "Halo" provides valuable insights into how the show is performing and its potential for international expansion. Demand data empowers decision-makers to make informed content acquisition, distribution, and investment decisions.
Halo's travelability to Spain in the last 30 days is 61%, which means that the audience demand for Halo is 61% of the demand in its country of origin, United States. Click through to another market to discover how well Halo travels internationally.
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Acquire the best shows from partners such as Paramount+ to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Halo), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Halo, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using television demand content from Parrot Analytics for Halo in Spain. We provide our partners with valuable television workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.