The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you need to make informed decisions to create the most engaging and profitable content possible. Parrot Analytics' demand data can provide valuable insights on how to make more informed content, acquisition, distribution, and programming decisions. Let's take the example of "Harrow" to understand this better.
Content Valuation: One of the primary ways the demand data can be leveraged is by content valuation. Parrot Analytics content valuation system can help you determine the dollar value contribution of any title, to any platform, in any region. With 2.7 times the audience demand of the average show in Spain over the last 30 days, we can infer that demand for "Harrow" is good, which can help content executives to make more informed decisions about investing in the show and its overall value relative to other shows.
Acquisition Decisions: The global performance of the show can help in making acquisition decisions. In Spain, "Harrow" achieved good levels of demand, and by examining the top 10 global markets where "Harrow" is most in-demand, the show outperforms the demand of the average TV show in each of these markets.
Programming Decisions: Demand data can help programming decisions in various ways. By examining the top 10 shows that fans of "Harrow" also watch, you can identify which genres and themes are popular amongst your audience and ensure that your programming strategy aligns with these preferences. In this case, "Death in Paradise" and "Murdoch Mysteries" were the top recommended shows among fans of "Harrow". Furthermore, the show has higher demand than 95.3% of all drama titles in Spain in March, which can help programmers create compelling content lineups that suit their audience preferences.
Distribution Decisions: The demand data can also help distribution decisions. Since "Harrow" has high demand in Australia, content executives can identify and leverage opportunities to expand the show's distribution. The travelability of "Harrow," which measures a show's international demand relative to its home market, indicates that the show's travel potential is okay in Spain, which can be used to help expand the distribution of the show.
In conclusion, demand data is a valuable tool that can help content executives make more informed decisions about investment, programming, distribution, and acquisition. The example of "Harrow" shows the potential of demand data to reveal unique insights about a show's popularity, demographics, and strong thematic links. By leveraging this data, content executives can improve the quality of the content for their audience and drive engagement and ultimately revenue growth for their respective platforms.
Harrow's travelability to Spain in the last 30 days is 99%, which means that the audience demand for Harrow is 99% of the demand in its country of origin, Australia. Click through to another market to discover how well Harrow travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Spain as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. abc, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Spain. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Harrow.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Spain to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Harrow from partners like abc.
Studios in Spain are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Harrow? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Spain, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as abc to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Spain. Contact us now to leverage a return-focused selection criteria for title acquisition from abc by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Harrow. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as abc to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Harrow), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as abc by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Harrow, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular abc‘s Harrow is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Harrow, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 18, 2024, 2 p.m. PST using tv demand datasets from Parrot Analytics for Harrow in Spain. We provide our partners with extensive content analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.