The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives working at OTT, SVOD, TV financing, production and distribution companies and networks, demand data provides valuable insight into how a show is performing among its audience. Taking the example of "Hightown", we can see how the demand data for the show in Spain can inform strategic decision-making.
Content Valuation: Using demand data, we can calculate the value of the show to any platform in Spain, revealing the dollar value contribution of the show in the region. As of March 2024, "Hightown" has 5.5 times the audience demand of the average show in Spain, with demand increasing during the month. Content valuation can help entertainment executives determine how much to spend on content based on how much value it can bring to their platform.
Acquisition Decisions: The demand data for "Hightown" in Spain indicates that the show is popular, with 97.9% percentile demand for drama titles in the region. Based on data on shows that fans of "Hightown" also like, such as "Criminal Record", "Tokyo Vice", and "Law & Order: Special Victims Unit", entertainment executives can identify other shows they may want to acquire that appeal to the same audience.
Programming Decisions: The demand data for "Hightown" in Spain reveals that the show dropped in its rank by 63 spots during March, even though its overall demand has increased. This suggests that the programming executives should consider adjusting the schedule to ensure that the show is being aired at a time that maximizes its audience reach. Moreover, by examining the top 10 global markets where "Hightown" is being watched, entertainment executives can identify the show's most significant markets and adjust programming accordingly by promoting the show more heavily in those regions.
Distribution Decisions: The Parrot Pulse for "Hightown" shows that although the show has good worldwide audience demand across all platforms, its travelability (international demand) is only okay. So, distribution executives can focus on increasing international demand for the show across regions with untapped potential, such as those where demand is currently lower than the average show.
Overall, for entertainment executives seeking to make informed decisions around content investment, distribution, acquisition, and programming, demand data offers a valuable tool for gauging a show's performance globally and making data-driven decisions based on audience demand.
Hightown's travelability to Spain in the last 30 days is 35%, which means that the audience demand for Hightown is 35% of the demand in its country of origin, United States. Click through to another market to discover how well Hightown travels internationally.
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Acquire the best shows from partners such as STARZ to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Hightown), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular STARZ‘s Hightown is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for STARZ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hightown, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 17, 2024, 2:05 p.m. PST using demand data from Parrot Analytics for Hightown in Spain. We provide our partners with meaningful entertainment industry analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.