The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are many important decisions to make, such as what shows to acquire, produce or distribute to your audience. With demand data provided by Parrot Analytics, you can make informed and data-driven decisions. Let's take a look at how demand data gathered for "Infinity Train" during December 2023 in Spain can help inform content decisions:
1. Content Valuation: Content valuation is a key factor when acquiring content for a platform. Parrot Analytics' content valuation system can help you determine how much a show is worth, and the valuation can be based on demand data. With 2.1 times the audience demand of the average show in Spain over the last 30 days, "Infinity Train" has good demand. Knowing the show's value, you can make a more informed decision about whether to acquire or produce a similar show in the future.
2. Subscriber Retention: To keep your current audience happy, you need to know which titles to buy and how much demand they have. "Infinity Train" has a 2.1x demand in Spain, which indicates that the show is popular in the region. Since demand decreases by 11.7% during December 2023, it's crucial to know when demand is spiking, so you can make sure to renew the show or plan to release similar content to retain your subscribers.
3. Competitive Benchmarking: It's important to have a competitive edge to win over the competition. Luckily, knowing how your show performs against other titles available on the market can give you insights into how to stay competitive. Parrot analytics' demand data reveals that "Infinity Train" ranked at the 94.6th percentile in the animation genre in December, which means it has higher demand than 94.6% of all animation titles in Spain. By comparing this data to competitors in the animation genre, you can strategically acquire or produce other titles that meet the demand of your audience.
4. Optimal Release Strategy and Pricing: Releasing a show at the wrong time can be costly. It's important to know when demand is spiking so that you can release a show at the right time for optimal engagement. It's also crucial to know how much a show is worth when pricing it. Demand data can inform optimal release strategies and pricing strategies for future content. With "Infinity Train," the demand spiked in late December 2023 for Spain, which suggests that it might be beneficial to plan the release of future shows at the end of December.
5. Mapping Local Whitespaces: Mapping local whitespaces refers to finding gaps in the market where specific genres or types of content are popular but not well-served. With demand data, you can map local whitespaces and discover which genres are resonating most with your audience. For "Infinity Train," the show's popularity in the animation genre in Spain reveals a strong demand for animated content in the region. This insight could lead to acquiring or producing more animated content for the region.
In conclusion, the demand data gathered for "Infinity Train" in December 2023 in Spain provides insights into audience demand, allowing content executives to make informed decisions related to content acquisition, production, distribution, and programming. Demand data is especially useful for content valuation, subscriber retention, and competitive benchmarking. Knowing when demand is spiking can inform optimal release strategies and pricing, while mapping local whitespaces can uncover new opportunities to acquire or produce content that resonates with your audience.
Infinity Train's travelability to Spain in the last 30 days is 29%, which means that the audience demand for Infinity Train is 29% of the demand in its country of origin, United States. Click through to another market to discover how well Infinity Train travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Infinity Train is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Infinity Train, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using television demand datasets from Parrot Analytics for Infinity Train in Spain. We provide our partners with meaningful television series competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.