The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive making decisions regarding programming for an OTT or SVOD platform? Are you part of a TV production company or a content distributor looking to make more informed acquisition or distribution decisions? Here at Parrot Analytics, we use audience demand data to help entertainment executives make more data-driven decisions, and we are excited to offer data-driven insights into "Intervention," as it relates to the Spanish market.
Intervention is a popular reality television show that explores the various types of addiction, such as drugs, alcohol, and eating disorders. The show features real people struggling with addiction on a day-to-day basis and follows their journey as an interventionist tries to help them get sober. The insights on Intervention during the month of March 2024 in Spain will provide a detailed understanding of how demand data can help inform content, programming, distribution, and acquisition decisions.
Demand Data Helps in Content Valuation
One of the key advantages of using demand data is the ability to apply it to content valuation. With regard to "Intervention," audience demand data shows the degree of its popularity in comparison to other titles. Demand data for "Intervention" over the last 30 days indicates it has 2.9 times the audience demand of the average show in Spain. It also confirms that only 8.6% of all TV shows reach this level of demand. Compared to its demand of 1.5 times the average over the last 90 days, demand for this show has been increasing recently. These metrics suggest that "Intervention" has a high valuation in the Spanish television market.
Target the Right Audience with Demand Data
By prioritizing audience data that details the interests and tastes of a television audience, decisions related to programming, distribution, and acquisition can be influenced. Understanding how "Intervention" overlaps with other popular shows in Spain, like "Swamp People", "The Walking Dead," and "Killing Eve," can provide insight into the keywords that could help increase its overall accessibility for Spanish viewers. Additionally, with data on the 99.2th percentile performance of "Intervention" in the documentary genre, entertainment executives could explore similar content verticals to promote and potentially partner with to enhance brand image and overall appeal to audiences in the Spanish market.
Better Understand Market Appeal and Boost Viewer Retention
As it relates to "Intervention," demand data shows that audience demand has decreased in March by 8.5% compared to its lifetime performance. However, in late March 2024, the show experienced a significant audience demand spike, which is a trend that could be looked upon as advantageous. Entertainment executives could analyze this data to identify correlations between the show's content, its premiere date, and the timing of spikes in audience demand. Additionally, the data's global performance insights could be utilized by executives to determine any potential audiences likely to abandon the platform and take corrective actions to optimize the content for viewerships and engagement.
Planning Ahead with Demand Data
Understanding what themes and genres resonate with the desired audience is critical when it comes to content acquisition and programming. With the data insights that show that "Intervention" is most sought after in the US, entertainment executives could begin to plan ahead and create content that appeals to this audience overseas. Furthermore, with data that shows "Intervention" has higher than average demand in other markets, like Brazil, Germany, and Russia, network executives could create and broadcast content that would gain wider viewership.
In conclusion, when making decisions that concern programming, distribution, acquisition, and content, entertainment executives need access to the right data. Demand data presents an opportunity to bring science to the entertainment industry and aid in making data-informed content decisions. Additionally, the data insights presented for "Intervention" in March 2024 can be used in the entertainment industry as a guide to inform which shows to produce, promote, and place on Spanish television networks to generate higher viewership and content valuation.
Intervention's travelability to Spain in the last 30 days is 37%, which means that the audience demand for Intervention is 37% of the demand in its country of origin, United States. Click through to another market to discover how well Intervention travels internationally.
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Capture more value from content opportunities in Spain as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Documentary genre and assess the strengths and weakness of the competition’s content e.g. a&e, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as a&e to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Intervention), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular a&e‘s Intervention is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for a&e and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Intervention, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:04 p.m. PST using television demand content from Parrot Analytics for Intervention in Spain. We provide our partners with smart television industry competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.