The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Juego De Niños, a show that aired in Spain from 1988 to 1992, has exhibited some interesting trends in audience demand in February 2024. Our analysis of its demand data reveals how valuable this information can be for entertainment executives across the industry.
First, we can see that Juego De Niños has an outstanding demand level in Spain, rated at 8.4 times the average title in the country over the last 30 days. As such, we can expect that this show will have a significant monetary contribution to any platform that acquires or distributes it. The demand data can be incorporated to assess the actual worth of the show, and how it compares to others of a similar genre or time-period.
Additionally, it is essential to understand that this show's demand trend over time has been decreasing. A diligent acquisition strategy by a streaming platform could come in handy to capitalize on the current demand for the show before it drops further. Furthermore, understanding the show's audience preferences can help platforms to identify new content that their viewers are likely to adore. Knowledge of the kind of programs that Juego De Niños fans watch can aid in the development of related accounts for recommendations.
With travelability ranked as poor and reach scoring well for the show on the six dimensions of Parrot Pulse (including the likes of momentum, longevity, among others), the show's international demand is weak. Entertainment executives should use this information when considering the show's potential as a global release or to determine future international acquisitions.
We also compared the 1-year rolling demand of the show with the thirty-day average view, illustrating a 22.5% surge in demand and 8.4 times the average demand over the last 30 days. This data provides insight into how the show connects with its fans and how its popularity has evolved over time. Entertainment executives can incorporate this information to identify the best time to release new episodes of the show, run promotions or gauge the potential of the viewer's love for a new season.
Examining the top 10 global markets where Juego De Niños is most in-demand over the last 30 days helps to gain a geographic perspective. Of special notice, only Spain and Venezuela had exceptional audience demand, and demand in other countries such as Mexico, Colombia, Chile, Ecuador, among others, was rated good. Such information is valuable to guide an acquisition strategy in the global distribution of the show as well as providing a set target audience.
In conclusion, Parrot Analytics' demand data can be utilized in various contexts to inform decision-making by entertainment executives that include content valuation, acquisition, distribution, and programming decisions. The Juego De Niños is a perfect illustration of this, and we advise all stakeholders to make informed choices on the back of sound data and insights.
This is Juego De Niños's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Juego De Niños travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for La 1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Juego De Niños, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Game Show), using our globally standardized Demand Expressions® metric.
This page has been updated on March 28, 2024, 3:34 a.m. PST using global demand datasets from Parrot Analytics for Juego De Niños in Spain. We provide our partners with extensive TV industry analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.