The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In the world of entertainment, making informed content decisions can mean the difference between success and failure. However, with the right tools and data, entertainment executives can mitigate risks and drive content investments that have maximum impact. One such tool that can help them make better decisions is demand data.
For instance, consider "Jujutsu Kaisen," a highly popular anime series. From the demand data, we can see that this show has exceptional global performance across six dimensions, as per Parrot Pulse. This includes outstanding worldwide audience demand and travelability. Additionally, the series has exceptional longevity, momentum, franchisability, and reach.
Furthermore, we can see that the show's peak demand has increased by 19.0% in the last 30 days as compared to the rolling year average. This indicates that the show's popularity has surged in recent months. Entertainment executives can leverage this information to make informed decisions on matters such as distribution strategy or acquisition of similar content.
We can also use the demand data of "Jujutsu Kaisen" to understand audience preferences and make programming decisions accordingly. For instance, we can see that the top shows that fans of "Jujutsu Kaisen" like include well-known series such as "Attack on Titan" and "Rick and Morty." Entertainment executives can use this information to make informed acquisition decisions by selecting shows that align with audience preferences.
Moreover, the demand for "Jujutsu Kaisen" in Spain decreased by 40.1% in February. This information can be used by TV series financing companies or entertainment talent agencies to decide whether to invest in the show's upcoming season or to offer a new contract to its lead actors. Demand data can also help content distributors and OTT platforms get insights into which titles to prioritize and how to allocate marketing spend effectively to maximize content acquisition ROI.
Finally, we can also use demand data to evaluate programming strategies and make long-term investments. By comparing "Jujutsu Kaisen’s” demand in different global markets, we can see where the show is most in-demand, enabling entertainment executives to plan programming or distribution strategies accordingly. Understanding show momentum and longevity can help studios and production companies decide which titles to invest in and how to market them effectively for the long-term.
In conclusion, demand data can assist entertainment executives in making well-informed content decisions. Content valuation can also be based on demand data. "Jujutsu Kaisen" is an example of a show that has highly favorable demand across various dimensions, which can guide executive decisions in areas such as programming and acquisition strategies, audience retention, and expansion to new markets.
Jujutsu Kaisen (呪術廻戦)'s travelability to Spain in the last 30 days is 78%, which means that the audience demand for Jujutsu Kaisen (呪術廻戦) is 78% of the demand in its country of origin, Japan. Click through to another market to discover how well Jujutsu Kaisen (呪術廻戦) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular JNN‘s Jujutsu Kaisen (呪術廻戦) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for JNN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Jujutsu Kaisen (呪術廻戦), for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been modified on March 28, 2024, 8:46 p.m. PST using global tv demand analytics from Parrot Analytics for Jujutsu Kaisen (呪術廻戦) in Spain. We provide our partners with extensive TV series analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.