The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, demand data can provide you with valuable insights into how well a TV series is performing in different markets, including audience growth and engagement. For instance, "Karlos Arguiñano En Tu Cocina," a popular cooking show in Spain, provides an excellent example of how you can use demand data to inform business decisions.
One way to utilize demand data is to measure the popularity of a show, such as "Karlos Arguiñano En Tu Cocina," by comparing its demand to the average show in Spain. Demand data suggests that the show has achieved good audience demand in the last month, having 2.4 times the audience demand of the average show in Spain over the last 30 days. You can further use demand data to assess the increase or decrease in demand for the show to decide whether it would be a good investment option in the future. In this case, demand data shows that demand for this show has been increasing recently, with an increased demand of 5.6% over the last 30 days compared to the previous year.
Another way to use demand data is to evaluate the show's performance and popularity by comparing it to other titles in the same genre, such as the reality genre. In December 2023, "Karlos Arguiñano En Tu Cocina" ranked at the 98.5th percentile in the reality genre, meaning it has higher demand than 98.5% of all reality titles in Spain. This valuable data can help you make an informed decision about programming decisions, content acquisition, and distribution strategies.
Moreover, you can use demand data to assess the show's potential in terms of international expansion. For example, by utilizing data from the Parrot Pulse, you can see the show's travelability, longevity, momentum, franchisability, and reach. If the show is struggling with low travelability and reach, it may not be a good investment for expansion or acquisition. By contrast, high momentum and franchisability scores may indicate that investing in this show could offer lucrative spin-off opportunities.
Finally, demand data can provide you with information on Karlos Arguiñano En Tu Cocina’s position relative to its competitors in the different markets. By examining the top 10 global markets where "Karlos Arguiñano En Tu Cocina" is most in-demand over the last 30 days, you can gauge the show's performance and popularity in specific markets. In this case, Spain ranks first as its main market, with "okay" demand reported in the US, Colombia, Argentina, Venezuela, Peru, Chile, and Ecuador.
Overall, demand data is a crucial tool that can help guide your business decisions by offering insight into a show's popularity, trends, and potential in diverse markets. With this data-driven approach, you can make informed decisions about content valuation, production, acquisition, distribution, and licensing strategies.
This is Karlos Arguiñano En Tu Cocina's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Karlos Arguiñano En Tu Cocina travels internationally.
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Acquire the best shows from partners such as Telecinco to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Karlos Arguiñano En Tu Cocina), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Telecinco by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Karlos Arguiñano En Tu Cocina, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Telecinco‘s Karlos Arguiñano En Tu Cocina is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Telecinco and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Karlos Arguiñano En Tu Cocina, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Cooking Reality), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:04 p.m. PST using demand metrics from Parrot Analytics for Karlos Arguiñano En Tu Cocina in Spain. We provide our partners with smart media industry workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.