The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive working for an OTT or SVOD platform in Spain, the demand data on "Karppi" provided can help you make more informed acquisition or production decisions. As an economic valuation system, content valuation can reveal the dollar value of any title to any platform in any region and answer questions such as how much a particular show is worth.
Demand data for "Karppi" has been increasing recently with 3.2 times the audience demand of the average show in Spain over the last 30 days. This indicates that if you were to acquire this show for your platform, it would drive engagement across the rest of the catalog. The show has higher demand than 96.2% of all drama titles in Spain and ranks in the 8.6th percentile for most demanded TV shows in the country. These figures suggest that the show could be considered a strategic asset for a streaming platform.
Moreover, by examining the top 10 global markets where "Karppi" is most demanded over the last 30 days, you can have a clearer understanding of the show's potential reach and demand in different regions. You can use this data to make decisions on whether to add the show to your platform in different markets. For instance, the show has outperformed the demand of the average TV show in all of its top 10 markets, including Bulgaria, Spain, France, and Serbia. Therefore, acquiring the series for your streaming service could help you grow your audience in these markets.
Another useful insight from the demand data is the spike in demand for "Karppi" at the end of March 2024 in Spain. You can use this information to optimize the release strategy for a similar show in terms of the time and date of its release, and the country it should be released in. The data on audience demand also informs programming decisions that can help retain existing subscribers and acquire new ones. By looking at the top 10 shows that fans of "Karppi" also like, which include "Bron/Broen" and "Fargo," you can use this information to make informed acquisition or production decisions on similar shows that have the potential to drive subscriptions and mitigate churn.
Finally, demand data can be used to assess the value of exclusivity. In the case of "Karppi," the show has been found to have a relatively low travelability score, meaning its international demand is poor compared to its demand in its home market, Finland. Therefore, as an OTT or SVOD platform, you might consider acquiring the exclusive rights to "Karppi" in Spain as the show's demand in the country is high. This strategy would help your platform distinguish itself by offering a unique and highly demanded show to your customers.
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Acquire the best shows from partners such as Yle TV2 to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Karppi), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Yle TV2‘s Karppi is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Yle TV2 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Karppi, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 19, 2024, 2:02 p.m. PST using demand content analytics from Parrot Analytics for Karppi in Spain. We provide our partners with extensive television series know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.