The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, demand data is a crucial tool that can help make more informed content decisions when it comes to content valuation, acquisition, distribution and programming decisions. In the case of "Kiralık Aşk", a Turkish romantic TV series, demand data can provide key insights that can guide strategic decision-making.
One of the main uses of demand data is content valuation. Parrot Analytics' content valuation system can reveal the dollar value contribution of any title, to any platform, in any region. By analyzing demand data for "Kiralık Aşk" in Spain in February 2024, we can gain a better understanding of its worth to a platform operating in that market. With 4.3 times the audience demand of the average show in Spain, and demand increasing recently, "Kiralık Aşk" has good demand in the Spanish market.
To understand how "Kiralık Aşk" fits into the broader context of the romance genre, demand data can be used to benchmark its performance against other titles. In February 2024, the show ranked at the 98.8th percentile in Spain, meaning it has higher demand than 98.8% of all romance titles in the country. This provides an indication of how valuable "Kiralık Aşk" can be to a platform seeking to acquire or distribute content in the romance genre.
Demand data can also help determine where "Kiralık Aşk" is in demand globally, providing insights into its travelability. According to Parrot Analytics' Parrot Pulse, the show has good worldwide audience demand across all platforms, with its travelability also being good. With demand for "Kiralık Aşk" in Spain at 61% of the demand in its country of origin, Turkey, it appears to have good international demand relative to its home market.
For OTT and SVOD platforms looking to optimize their content recommendations and discovery algorithms for "Kiralık Aşk", demand data can provide helpful insights into the show's reach and audience preferences. By analyzing the top 10 global markets where "Kiralık Aşk" is most in-demand over the last month, platforms can design strategies tailored to local audience tastes. In the case of "Kiralık Aşk", it outperforms the demand of the average TV show in each of these markets, indicating its appeal to a large audience.
Finally, demand data can be used to optimize the programming schedule for "Kiralık Aşk" based on audience demand spikes. According to the data in February 2024, demand for the show spiked in late February, suggesting that this could be a good time to broadcast new episodes or promote the show.
Overall, Parrot Analytics' demand data provides entertainment executives with critical insights into audience preferences, allowing them to make data-driven decisions when it comes to content valuation, acquisition, distribution and programming. By analyzing demand data for "Kiralık Aşk" in Spain, executives can gain a better understanding of the show's value, potential audience, and international travelability.
Kiralık Aşk's travelability to Spain in the last 30 days is 72%, which means that the audience demand for Kiralık Aşk is 72% of the demand in its country of origin, Turkey. Click through to another market to discover how well Kiralık Aşk travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Star TV‘s Kiralık Aşk is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Star TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Kiralık Aşk, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Romantic Comedy), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 8 a.m. PST using global television demand analytics from Parrot Analytics for Kiralık Aşk in Spain. We provide our partners with deep SVOD competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.