The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive looking to make informed content decisions, demand data can provide crucial insights into a show's performance and potential. The demand data for "Kurulus: Osman" in Spain over the month of February 2024 can illustrate how executives can use this data for content valuation, acquisition decisions, programming decisions, and distribution decisions.
Demand data suggests that "Kurulus: Osman" is a valuable show in the Spanish market, having 2.1 times the audience demand of the average show over the last 30 days. Comparing "Kurulus: Osman" to other TV shows in the drama genre, its demand is higher than 94.6% of all drama titles in Spain. These statistics can help executives in their content valuation, acquisition decision-making and programming choices.
However, it's also important to note that demand for "Kurulus: Osman" decreased by 16.3% in Spain during February 2024. This decrease in demand should be factored into content acquisition and distribution decisions.
The Parrot Pulse score for "Kurulus: Osman" also suggests that the show has significant global potential. Its outstanding worldwide audience demand across all platforms and outstanding travelability scores indicate that the show can perform well in international markets. This can help executives make informed decisions about the show's international distribution and the value of its IP globally.
Furthermore, "Kurulus: Osman"'s strong momentum and outstanding longevity scores suggest that the show has a dedicated and growing fanbase that can give it a sustained success in the long run. For content distribution, this can help executives decide which titles to acquire, which titles should have more marketing support, and which titles can be promoted for sustained earning.
Comparing the performance of "Kurulus: Osman" on a rolling one-year basis vs the last 30 days can provide additional insights about the show's performance. The show's recent peak demand was at 8.9 times the title average, which is higher than its peak demand over the past year, indicating that the show is growing in popularity. This information can be useful in deciding which titles to promote and market for future growth.
Finally, understanding how "Kurulus: Osman" performs in different markets can help executives decide which markets to focus their distribution efforts in. In Turkey, the show's number one market, the demand is outstanding, with a score of 19.4x. The show also outperforms the average TV show in each of the top ten global markets where it's in-demand, making it a potential candidate for international expansion.
In conclusion, demand data can provide executives with crucial information for content valuation, acquisition decisions, programming choices, and distribution decisions. By analyzing key metrics like demand, Parrot Pulse scores, momentum, and longevity, executives can make informed decisions that can help maximize the value of their content.
Kurulus: Osman's travelability to Spain in the last 30 days is 16%, which means that the audience demand for Kurulus: Osman is 16% of the demand in its country of origin, Turkey. Click through to another market to discover how well Kurulus: Osman travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ATV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Kurulus: Osman, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:02 p.m. PST using global demand datasets from Parrot Analytics for Kurulus: Osman in Spain. We provide our partners with far-reaching TV industry workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.