The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are considering purchasing the rights to "La Bella Y Las Bestias" for distribution, programming, or acquisition purposes, it is vital to understand its audience demand. With its demand currently 6.0 times higher than the average TV show in Spain over the last 30 days, "La Bella Y Las Bestias" fares exceptionally well in this region.
You can use demand data to assess the show's value in Spain and worldwide. Given its peak rank of #261 in Spain and performance at the 98.1th percentile among Spanish drama titles, it is undoubtedly a valuable asset. By examining the percentage change in demand over several periods, you can track the show's performance over time: a 15.3% drop in demand indicates a declining popularity trend in March 2024 in Spain. However, the recent demand spike, while late in the month, may indicate a rebound in performance.
You can also make informed demographic and market decisions for your programming lineup or advertising strategy by studying the show's audience's profile, which can be determined using Parrot Analytics' affinity analysis and taste clusters tool. Additionally, the top 10 global markets where the show is most in-demand can provide critical insights that can inform potential distribution deals.
Analyzing "La Bella Y Las Bestias" using the Parrot Pulse reveals its strengths and weaknesses, such as its relatively poor travelability and franchisability, and its weak longevity and momentum metrics on a global scale. However, these metrics can be used in content valuation if you are trying to assess the show's worth globally.
By comparing "La Bella Y Las Bestias" performance over the past 30 days to the past year, you can assess whether the show has increased or decreased its popularity. The comparison indicates an increase in popularity over the past 30 days by 5.7%, which, in conjunction with its 6.0 times higher demand than the average TV show over the past 30 days, suggests a recent surge in popularity.
Understanding the show's audience's interests can inform content acquisition decisions, informing how to complement this content with other titles. As for market fit, the show's popularity in Spain, the United States, and other countries where demand is okay, may inform potential distribution deals. Moreover, the demand data may help in identifying any under-monetized titles and market opportunities.
In conclusion, using Parrot Analytics' demand data allows for informed choices about content acquisition and programming. By examining the demand data globally and regionally, we can understand which content performs best with a particular audience, how well the content is holding up over time, and which spin-off potential is available, among other insights.
La Bella Y Las Bestias's travelability to Spain in the last 30 days is 248%, which means that the audience demand for La Bella Y Las Bestias is 248% of the demand in its country of origin, United States. Click through to another market to discover how well La Bella Y Las Bestias travels internationally.
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Acquire the best shows from partners such as Univision to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. La Bella Y Las Bestias), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Univision by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as La Bella Y Las Bestias, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Univision‘s La Bella Y Las Bestias is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Univision and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for La Bella Y Las Bestias, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:01 p.m. PST using global tv demand data from Parrot Analytics for La Bella Y Las Bestias in Spain. We provide our partners with meaningful TV industry capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.