The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives these days face various challenges ranging from determining the actual worth of their content, identifying a show's performance, making informed content acquisition and distribution decisions, programming decisions, among others. One of the most significant ways to tackle these challenges is by leveraging data, particularly demand data, to inform these decisions. In this article, we will examine how demand data and Parrot Analytics' content valuation can help executives make informed decisions using "La Piloto" as a case study in Spain.
One of the significant pieces of information to consider for executives looking to acquire or distribute content is a show's demand. For "La Piloto," we can see that it has an audience demand of 2.5 times the average show in Spain over the last 30 days, making it a great show to consider for acquisition or distribution. Furthermore, "La Piloto" has higher demand than 95.4% of all drama titles in Spain, indicating that it is a valuable asset for any platform carrying it.
Content valuation is a vital aspect of informed content acquisition and distribution decisions, and demand data plays a crucial role in this. Using the Parrot Analytics content valuation system, executives can determine the economic value of any title to a platform, in any region. With demand data, one can calculate the ROI a specific title brings to any given platform, helping executives make informed decisions on how much to spend on content. "La Piloto" has a good demand in Spain, indicating that it is worth acquiring or distributing in the region.
Another valuable insight demand data can provide executives is the performance of a show in different markets worldwide. Using "La Piloto" as an example, we can see that it dominates Venezuela, one of its top global markets, with audience demand at 2.7 times the average show. This information can help executives decide on content acquisition and distribution in Venezuela, as they'll know the show has a high demand in the region. Additionally, executives can leverage the information to explore new markets for the show, unlocking new opportunities for content distribution.
Demand data can also help executives assess a show's longevity and momentum. For "La Piloto," the demand has been increasing recently, with a 4.8% increase in peak demand compared to the average for the year. However, the momentum for the show is only okay, meaning executives will need to pay attention to future trends to make informed decisions on the show's performance.
Finally, one other valuable insight executives can gain from demand data is the best marketing, programming, or release strategies for a show. With access to demand data, executives can make informed decisions on marketing campaign optimization, programming flow, localized pricing, and release strategies. With multiple markets for "La Piloto," the executives can use demand data to ensure they release the show in the most optimal way possible in each market to maximize the show's demand.
In conclusion, executives face challenging decisions in content acquisition, distribution, programming, and other aspects of the entertainment industry. Leveraging demand data and tools such as the Parrot Analytics content valuation system can help executives make more informed decisions, determine a show's true worth, and drive increased demand. With the case study of "La Piloto" in Spain, executives can see the possibilities that demand data presents in supporting their decision-making process.
La Piloto's travelability to Spain in the last 30 days is 32%, which means that the audience demand for La Piloto is 32% of the demand in its country of origin, United States. Click through to another market to discover how well La Piloto travels internationally.
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Acquire the best shows from partners such as Las Estrellas to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. La Piloto), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Las Estrellas‘s La Piloto is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Las Estrellas and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for La Piloto, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:04 p.m. PST using television demand data from Parrot Analytics for La Piloto in Spain. We provide our partners with valuable television industry analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.