The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are likely always searching for ways to make more informed content decisions, and demand data is a valuable tool that can help you do just that. For example, by examining the performance of a series like "La Reina Del Flow" in Spain during January 2024, you can uncover several insights that can inform your content strategy.
One of the most valuable applications of demand data is content valuation. By looking at the demand for "La Reina Del Flow," you can start to get a sense of how much this show is worth to your platform. With 2.1 times the audience demand of the average show in Spain over the last 30 days, demand for "La Reina Del Flow" is good, indicating that this is a valuable asset for any platform targeting the Spanish market.
Another way that demand data can help you make more informed content decisions is by providing insight into what types of content are resonating with your audience. For example, by analyzing the demand for "La Reina Del Flow" in Spain, you can see that it is performing well in the music genre, with a percentile rank of 96.6. This insight can help you identify other music-related content that might be a good fit for your platform.
Demand data can also help you make more informed decisions around distribution and programming. For example, by examining the top markets where "La Reina Del Flow" is most in demand over the last 30 days, you can see that it is performing well in Colombia and Spain, but struggling in other markets like Venezuela and Ecuador. Armed with this information, you can make more informed decisions about where to distribute the show and how to program it in different markets.
Finally, it is worth highlighting the potential of demand data for pre-release marketing. By analyzing demand for "La Reina Del Flow" in Spain during January 2024, you can see that demand spiked in the later part of the month. This information can help inform your marketing strategy around the release of new episodes or seasons of a show, ensuring that you are capitalizing on peak demand and driving engagement with your audience.
Overall, demand data is an invaluable tool for any TV executive looking to make more informed content, acquisition, distribution, or programming decisions. By using demand data and tools like the Parrot Analytics content valuation system, you can accurately value your content, identify new opportunities, and make data-driven decisions that drive engagement and retention on your platform.
La Reina Del Flow's travelability to Spain in the last 30 days is 19%, which means that the audience demand for La Reina Del Flow is 19% of the demand in its country of origin, Colombia. Click through to another market to discover how well La Reina Del Flow travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Caracol Televisión‘s La Reina Del Flow is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Caracol Televisión and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for La Reina Del Flow, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been revised on March 29, 2024, 3:33 a.m. PST using global television demand data from Parrot Analytics for La Reina Del Flow in Spain. We provide our partners with essential OTT competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.