The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive, you're always looking for ways to make more informed decisions about content valuation, acquisition, programming and distribution to help grow audience engagement on your platform. Parrot Analytics' demand data can unlock these insights and help make more informed decisions. To illustrate how demand data can be useful, let's look at the example of "La Resistencia," a Spanish TV talk show.
Content Valuation: "La Resistencia" has an outstanding level of demand that is 13.1 times the audience demand for the average show in Spain over the last 30 days. This is an indication that the show has great potential for generating revenue, and Parrot Analytics' content valuation system can be used to reveal the dollar value contribution of the TV series to the platform. By calculating the ROI that the show can bring to the platform, using demand data to assess its ability to drive subscriptions and mitigate churn, executives can be confident in their investment decisions.
Programming decisions: "La Resistencia" is currently ranking at the 99.7th percentile in the comedy genre in Spain, with higher demand than 99.7% of all comedy titles in the country. Through insights gained through Parrot Analytics' demand data, OTT platforms, SVOD platforms and networks can make more informed programming decisions, including identifying fan-favorite shows to aid with subscriber acquisition, and obtaining a better understanding of viewer tastes to optimize their programming.
International Expansion: Using Parrot Analytics' travelability metric, "La Resistencia's" audience demand relative to its home market can be evaluated. This can help companies make better distribution decisions when seeking to expand their content globally. Although it has poor travelability, which means it struggles on an international level, OTT platforms and networks can use this insight to make strategic decisions about their programming slate. Additionally, "La Resistencia" has achieved outstanding audience demand in its home market of Spain, which has proven to create great popularity for the show.
Comparative Analysis: Parrot Analytics' demand data can help network executives gauge how well a show is performing relative to other content in the market. By comparing "La Resistencia" to similar shows that fans like, such as "The Tonight Show Starring Jimmy Fallon," and "The Late Show With Stephen Colbert," executives have a better idea of the show's position in the competitive landscape. This insight can aid with distribution decisions and know what demographics to target through marketing campaigns.
Marketing: Demand data can help executives anticipate content trends and optimize their marketing campaigns through the insights gained from the momentum metric. Through monitoring momentum, executives would be able to assess how effective a show's marketing campaign has been, how pre or post-premiere compared against other shows, and assess whether or not it is part of the cultural zeitgeist to capitalize on the show's success.
In summary, by utilizing Parrot Analytics' demand data, entertainment executives can make more informed content valuation, acquisition, programming, and distribution decisions, furthering their content's success and driving audience engagement on their platform.
This is La Resistencia's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well La Resistencia travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Spain as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Variety genre and assess the strengths and weakness of the competition’s content e.g. #0, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Spain. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as La Resistencia.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Variety. Using audience demand data, explore markets such as Spain to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as La Resistencia from partners like #0.
Studios in Spain are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Variety) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for La Resistencia? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Spain, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as #0 to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Spain. Contact us now to leverage a return-focused selection criteria for title acquisition from #0 by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as La Resistencia. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as #0 to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. La Resistencia), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as #0 by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Variety. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as La Resistencia, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular #0‘s La Resistencia is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for #0 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for La Resistencia, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Late Night Talk Show), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 19, 2024, 2:02 p.m. PST using global demand content analytics from Parrot Analytics for La Resistencia in Spain. We provide our partners with valuable entertainment industry workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.